Ethnic hair care brand SoftSheen-Carson has introduced its new Dark and Lovely Au Naturale Anti-Breakage line, a range of treatment products designed to reduce breakage, restore and revive strands and support hair growth.
Men’s grooming brand American Crew has debuted the hottest trends in men's haircuts and style. Much like the bold patterns and color-blocking combinations that will rule men's fashion and provide a range of style options for spring/summer 2014, men's grooming in 2014 is all about versatility.
After five years of research and clinical studies, Coolway is looking to transform the hair care industry with its Coolway "Low Heat Styling Revolution," which uses products and moisture-sensitive styling tools that avoid intense heat and the damage it causes.
Matrix, a professional hair care and hair color company that is a subsidiary of L'Oréal USA, is aiming to transform the professional hair styling experience with a new program that features Google Glass.
NEW YORK — Unilever’s Clear Scalp & Hair has tapped model Miranda Kerr to be the newest face — and hair — for Clear Scalp & Hair in the United States, giving her the title of the brand's first global brand ambassador.
Debuting this month, Kerr will star in a national advertising campaign appearing on TV, in print and on digital properties.
Hair care manufacturer Creme of Nature has announced that it is launching Straight from Eden, a new relaxer system that utilizes a straightening creme that is 100% derived from plants to make chemical straightening gentler on hair for better management with less dryness, damage and hair breakage.
The highly saturated and competitive hair care category has experienced only modest increases in recent years, but industry observers predict the category will grow double-digits through 2017, thanks in large part to niche items and products that target emerging segments.
Maite Perroni, celebrity ambassador for Procter & Gamble’s haircare brand Pantene, will help launch the Pantene Pro-V Heat Shield collection in the U.S. Hispanic market with four new exclusive hair confession videos on MiPantene.com.
Competition within the beauty space continues to heat up as Kohl's Department Stores announced the expansion of its beauty offerings in cosmetics, skin care, bath and body, hair care, men’s skin care and fragrance.