Recent research indicates that there is a growing natural hair trend among African-American women in the United States, with a shift from relaxed to natural becoming so common that it has sparked growth of those hair care products that help hair “transition.”
Multicultural hair care company, Ampro Industries, whose products are sold in mass market and beauty supply stores, has announced the development of its newest formula: Ampro Pro Styl Olive Oil styling gel.
Look Good…Feel Better, a global program dedicated to boosting cancer patients’ self-esteem and confidence through lessons on appearance-related side effects of cancer treatment, has announced the details of 12 new partnership programs being launched to support Look Good...Feel Better during October’s Breast Cancer Awareness Month.
Colomer USA’s ethnic hair care brand Creme of Nature has partnered with Look Good…Feel Better to educate people on the services available for women who are battling cancer and want to enhance their appearance.
Ethnic hair care brand Dr. Miracle’s is evolving beyond hair repair positioning and driving the brand forward with a relaunch comprised of multitiered innovation initiatives and updates to formulas, packaging and advertising.
It is no surprise that hair coloring continues to see growth at food, drug and mass as beauty mavens increasingly turn to more cost-effective, at-home beauty regimens and manufacturers continue to turn up the notch on innovation, developing such products as no-drip foam formulas.
When it comes to hair care, consumers clearly continue to seek value as the sales of shampoo and conditioner combo packs remain on the rise, soaring triple digits during the 12 weeks ended April 17, according to data from SymphonyIRI Group.
The wider availability of relaxants and perms — which largely are geared toward African-American hair — coupled with consumers seeking greater value due to a challenging economy has helped fuel sales of the niche segment.