CVS Health is rethinking health and beauty in its stores and further leveraging digital to enhance customer interaction.
CVS Health remains unrivaled as it remains the only company with the ability to impact payors, consumers and providers with innovative, channel-agnostic solutions.
Google is reportedly studying the effect color has on consumer purchase decisions, among other issues
A study conducted by Cigna and Safeway shows that reference-based pricing can help control lab costs when individuals are supported with education and an online shopping tool.
The University of North Carolina at Chapel Hill received a $100 million donation to the UNC Eshelman School of Pharmacy from alumni Fred Eshelman, founder and CEO of Pharmaceutical Product Development and founding chairman of Furiex Pharmaceuticals. The committment will be used to create a center within the pharmacy school named the Eshelman Institute for Innovation.
For the latest edition of the DSNTV Executive Viewpoint series, Bruce Montgomery, VP North American and South American sales for healthcare company Fleet Labs shared with DSN how the company has evolved in recent years and is working on a continuum of brand awareness, to brand preference and, ultimately, to brand insistence.