Help Remedies recently gained national distribution and is launching an ad campaign with a “less-is-less-but-that’s-better-for-you” proposition. DSN sat down with Help CEO Richard Fine to discuss who that pitch is supposed to reach.
Help Remedies, a New York-based creator of "minimalist" over-the-counter medicine, on Tuesday announced national distribution for its line of single-ingredient nonprescription remedies through Walgreens.