Content about Herald Square

September 26, 2012

Elizabeth Arden, pop star Nicki Minaj celebrate fragrance launch in NYC

Pop star Nicki Minaj celebrated this week the launch of her first fragrance with a larger-than-life event at Macy’s Herald Square store in New York City.

June 20, 2012

Nivea celebrates National PDA Day in New York City's Herald Square

In an effort to emphasize the importance of touch, Beiersdorf’s Nivea brand hosted on Wednesday a consumer-engaging event in New York City’s Herald Square to celebrate National PDA Day and the official start of summer.

January 26, 2011

Downy teams up with Macy's for clean sheet promotion

Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.

December 7, 2010

Macy’s acts on beauty ‘Impulse’

 NEW YORK — Macy’s is complementing its traditional beauty counters with an open-sell space of niche beauty brands, dubbed Impulse Beauty. 

By October, the open-sell concept had made its way into more than 50 Macy’s stores across the country, including the Herald Square location in New York. An additional 50 Macy’s stores will debut the concept in 2011. 

November 5, 2009

Duane Reade's makeover gives retailer positive outlook in Q3

Economic recessions cause hardship to a lot of people, but it’s also during downturns that...