In order to win in today’s shopper environment, retailers and suppliers need to approach marketing programs in a whole different way — together. It all comes down to two key words: shared media.
There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”
Family Dollar Stores has named Jocelyn Wong to the position of SVP, chief marketing officer. Wong will report to Michael Bloom, president and COO.