Elizabeth Arden, whose portfolio includes such celebrity fragrance brands as Britney Spears, Elizabeth Taylor and Justin Bieber, has announced the resignation of its EVP and CFO Stephen Smith, effective Sept. 1. Smith is leaving the company to serve as EVP and CFO of the Hain Celestial Group.
Brush Buddies, a maker of of licensed manual toothbrushes, and Global Merchandising Services has announced that One Direction is the newest artist to be featured on the line of Brush Buddies Singing Toothbrushes.
It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.
If the Justin Bieber-inspired nail lacquer shades, One Less Lonely Girl, from Nicole by OPI are any indication of the success of Bieber-related products, then his upcoming women’s fragrance, “Someday,” is bound to spark Bieber fever.
NORTH HOLLYWOOD, Calif. — Nail color is hot, and mega pop star Justin Bieber has a growing legion of devoted fans, so why not merge the two? That is just what Nicole by OPI has done with its new One Less Lonely Girl collection, priced at $7.99 per polish.