Safeway and Kraft Foods on Thursday announced that their Help Us End Hunger (Every Bag Counts) food drive yielded nearly 362,000 bags of groceries for food banks and other hunger-relief centers throughout the United States.
Realigning U.S. sales, consolidating U.S. management centers and streamlining corporate and business unit organizations are on the to-do list of Kraft Foods as it prepares to spin off its business in two independent public companies before the end of the year.
Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.
Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.
Safeway announced it is teaming up with Kraft Foods, customers, local food banks and broadcast partners to collect food donations at all Safeway stores now through Dec. 24, through the retailer's Help Us End Hunger (Every Bag Counts) food drive.
Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.