Gain, a Proctor & Gamble brand, has introduced a new product to store shelves designed to prolong the fresh laundry scent of clothes for up to 12 weeks in storage.

Nearly two-thirds of Hispanic consumers have discarded garments ruined by bleach or home remedies up to five times per year, according to a new survey by Procter & Gamble's Tide division.

Design Weave USA on Wednesday introduced a patented anti-bedbug and anti-dust mite dryer sheet under the Rest Easy brand.

Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.


Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product.

Procter & Gamble announced Tuesday that Gain would be partnering with comedienne and actress Wanda Sykes, who will join Gain’s resident “Scenthropologist” Tim Hittle in promoting Gain’s 13 detergents and fabric softener scents.

Clorox has launched a new online community that invites visitors to share their most "bleachable moments" and receive real-time advice and solutions from Clorox's panel of cleaning and laundry experts.

Arm & Hammer is answering the pleas of sensitive skin sufferers by rolling out a new laundry detergent that provides deep cleaning and freshness to clothes.

Rockin' Green has revamped its laundry detergent products inside and out.

Consumer demand has prompted Henkel to double production for one of its Purex products.

Dropps is looking to offer consumers a 100% zero waste liquid laundry detergent choice.