Kmart and Sears are eliminating layaway service fees, starting a layaway home-delivery service and new in-store mobile features for what the company expects to be the busiest shopping season since 2007.

A CouponCabin.com survey of 2,339 shoppers found that 34% are at least somewhat likely to purchase items on layaway this holiday season.

Walmart announced its Top 20 Toy List for the upcoming holidays and said the items now are available at Walmart stores in time for the retailer's layaway program.

After announcing it would move up its layaway program for the holiday season to mid-September, Walmart said it also would reduce the program fee from $15 to $5.

A new survey conducted by Visa revealed that 77% of consumers still need to buy holiday gifts this week.

While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives.

Kmart is putting an emphasis on value in its latest back-to-school campaign.