Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its brand with a new zero calorie lemonade product line: Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea.
Peeps candy, a Just Born brand, will roll out two new summertime flavors to retailers nationwide, the company announced today. Just Born also announced Mike and Ike Lemonade Blends will return for its fourth consecutive summer.
Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.
Mike's Hard Lemonade launched this month a multimillion-dollar campaign that the brand calls "a bold departure from traditional beer category advertising" and includes television, digital, mobile and social media outreach.