Carma Laboratories announced fresh packaging across its Carmex lip balm line designed to attract attention with a vibrant yellow and red label.

Mentholatum on Tuesday launched its new Softlips Jack Frosting lip balm, Softlips peppermint stick lip balm and Softlips holiday gift tag packs that will be available in November in time for the holiday shopping season.

Carma Labs last month celebrated its 75th year of distributing its lip balm to a rabid fan base, with Wisconsin Gov. Scott Walker joining in on the company’s anniversary celebrations.

Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.

Prestige Brands on Tuesday announced that it has completed its previously announced purchase of 15-of-the-17 brands it agreed to acquire from GlaxoSmithKline.

The Mentholatum Co., which makes Softlips lip care products, is inviting its more than three-quarters of a million Facebook fans to vote on the new flavor that will launch exclusively at Target stores in the spring.

Carma Labs on Thursday announced the permanent addition of two new lip balm flavors: Carmex Lime Twist and Carmex Vanilla Click Sticks.

Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

The adorable, vibrant packaging that has a playful take on modern femininity is what initially caught our eye, but it’s what’s inside the formulas of Love & Toast by Margot Elena that also makes this line special.

Chapped and cracked lips have long been a side effect associated with the common cold, especially for those congested sufferers who have to breathe strictly through their mouths.

Pacific Shore Holdings on Thursday launched the Energy-X SPF 30 lip balm — an “energy” lip care product infused with green tea and hoodia gordonii extracts, as well as caffeine, as an alternative to energy shots.