"You’ve got to skate to where the puck is going, not to where it’s been.” That’s how Bryan Pugh, who is Walgreens’ VP and chief merchandising officer, described how the merchandising department functions at Walgreens.
Drug Store News recently sat down with Tom Hadfield, CEO of AeroDesigns, to discuss the company’s new delivery system for energy — the AeroShot Energy— and the brand’s inherent point of differentiation.
Incorporated into the new store formats currently being rolled out by both Walgreens and Rite Aid is a new store associate position with the primary function of proactively engaging customers in the OTC aisle. Walgreens calls them Health Guides; Rite Aid calls them Wellness Ambassadors.
“It’s actually an illusion that those boxers are separate entities. The separate entities are just the way we choose to perceive them. The boxers, you, me — we’re all part of the same quantum field. Think of the two boxers as ocean waves or currents of air — two tornadoes, say. They appear to be two separate things, but they’re not. Tornadoes are just wind. The wind stirred up in different directions. The fact is nothing is separate. Everything is connected. The shapes we see exist only in our own consciousness.”
Social media ranks as one of those technologies that has changed the world in many ways, allowing networking across the world, sharing of thoughts and events from people’s lives, embarrassment of public figures and, more recently, even helping to feed political revolutions.
The Coca-Cola Retailing Research Council on Monday published the final installment of its five-part report on social media, which suggested that grocery marketers significantly can leverage any social media participation by simply responding to tweets on Twitter and exploring the potential of professional networking site LinkedIn, where activity has been supercharged by the recession.
Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.
The kids’ cough-cold space has become a significant category for homeopathic manufacturers. With the safety and efficacy of cough-cold medicines called into question several years ago, the category now is stocked with homeopathic remedies and reformulated/repackaged allopathic medicines.
Outside of TV land and around the country, going local isn’t just a punch line for an evening comedy show or even a peculiarity of the weekend farmers market. It’s an increasingly popular merchandising strategy for retail chains.
The NCPA recently unleashed a new front-end program that has seen more than 20% growth in test pilots. Driving that program is 35-year retail veteran Gabe Trahan, NCPA senior director of store operations and marketing. Drug Store News caught up with Trahan to discuss the kinds of tools that can be accessed as part of the new program.
It was the best of times. It was the worst of times. It’s that kind of Dickensian double-speak that personifies the tone of the holiday forecasts this year — forecasts that have really been all over the board.
“Just 1-in-4 consumers expect their financial position to improve in the coming year.” That’s the way SymphonyIRI Group saw it in its recently released report “The Downturn Shopper: Buckled in for a wild and crazy ride.”
October sure was a busy month for news in the drug channel. It began in earnest on Oct. 1, the day CVS’ new president officially began his new job. Before the month was over, CVS’ chief merchant left to become president of Family Dollar, and his responsibilities would be carved up between three key executives.
Discount stores will continue to dominate as the destination for the majority of consumers’ back-to-school dollars this year, according to a survey by Accenture on parents’ back-to-school shopping plans.
The 19th century British writer William Hickson may have written, “If at first you don’t succeed, try, try, try again,” but he only had half the story. By all means, try again, but don’t do the same thing over and over and expect different results.
Consumables have long been a major component of any drug store’s product mix, but where stores historically have limited their offerings to soft drinks, candy and beer, more of them now are selling fresh produce and prepared foods.