Content about Major League Baseball

May 17, 2013
Dodgers baseball teams up with Quench gum for 2013 season

The Los Angeles Dodgers announced their partnership of Mueller Sports Medicine and Quench Gum for the 2013 regular season.

April 20, 2013
Anda welcomes MLB star, pro golfers

More than 350 executives who participated in Anda’s Sixth Annual Supply Chain Symposium here Friday evening were treated to a keynote address from Joe Torre, Major League Baseball’s EVP baseball operations. Torre is a nine-time MLB All-Star and managed the New York Yankees to four World Series championships.

March 29, 2013
P&G highlights new Head & Shoulders with Old Spice in MLB campaign

Head & Shoulders — along with new “Mane Man,” Los Angeles Angels of Anaheim pitcher C.J. Wilson — is challenging guys to take a whiff of what a double dose of confidence smells like through the launch of new Head & Shoulders with Old Spice, the official shampoo of Major League Baseball.

January 31, 2013
Head & Shoulders names Angels pitcher C.J. Wilson as newest MLB 'Mane Man'

Procter & Gamble’s Head & Shoulders, the official shampoo of Major League Baseball, has announced that All-Star pitcher C.J. Wilson of the Los Angeles Angels of Anaheim is the newest athlete to join the brand’s “Mane Man” ambassador team, a roster that includes Troy Polamalu and Brett Keisel of the Pittsburgh Steelers, and Olympian Michael Phelps.

December 18, 2012
Sears Holdings appoints New York Mets executive to board of directors

The parent company of Sears and Kmart has elected an executive from the New York Mets to its board of directors.

August 30, 2012
Arizona launches Joltin' Joe

Arizona Beverages is saluting American icon and sports legend Joe DiMaggio with the launch of a lightly carbonated espresso drink called Joltin' Joe.

April 24, 2012
Former President George W. Bush addresses executives at NACDS Annual

Former President George W. Bush addressed attendees of the National Association of Chain Drug Stores' Annual meeting Tuesday morning, followed by a question-and-answer session with new NACDS chairman Greg Wasson.

March 19, 2012
Sports licensee Party Animal joins GMDC

The Global Market Development Center on Monday announced Party Animal has joined the manufacturer's association.

February 3, 2012
Performance booster supplement DMAA draws national media attention

The Department of Defense investigation's of a sports supplement ingredient — associated with the death of two soldiers — has been making headlines in the past week as the U.S. Military's independent paper Stars & Stripes ran an update of the news on Jan. 29 and the New York Times picked up on the story Feb. 2.

January 4, 2012
Nutramax renews contract Cosamin spokesman Jim Palmer

Nutramax Labs on Tuesday announced the continuation of its partnership with Major League Baseball's Hall of Fame pitcher Jim Palmer in promoting Cosamin joint health supplements in national and regional marketing campaigns and events.

August 19, 2011
Weis kicks off second Penn State Pet-of-the-Game Facebook contest

After a popular Facebook contest made Brandi, a 7-year-old German shepherd mix, Weis Markets’ Pet of the Game at a Penn State football game in 2010, the company’s second annual Pet of the Game Facebook Contest returns to Weis Markets’ official Facebook fan page, the grocer announced Thursday.

August 10, 2011
Mars VP throws pitch at Red Sox game for good cause

On behalf of its Combos brand, which serves as a sponsor of the Boston Red Sox, Mars Chocolate North America executive Tim LeBel threw the ceremonial first pitch at the Red Sox game last week to benefit two charitable causes.

June 23, 2011
Adrian Beltre joins Walmart, Colgate’s Bright Smiles, Bright Futures program for initiative

Walmart is working with Colgate’s Bright Smiles, Bright Futures program to create a new initiative that offers free dental screenings and oral health education to children in need living in the Dallas area.

May 20, 2011
Duane Reade teams up with the New York Mets for 'Honorary Captain' program

The New York Mets announced the launch of the "Honorary Captain" program presented by Duane Reade, which gives fans the opportunity to be an honorary team captain and bring out the Mets lineup card before one of the Subway Series games, which will be held July 1 to 3 at Citi Field.

May 4, 2011
OxiClean looks to hit home run with new contest

Stain remover OxiClean has teamed up with Laura Posada, wife of Major League Baseball star Jorge Posada, to give hometown sports leagues the chance to win $10,000 for their organization.

March 31, 2011
Ripken Power Shred named official beef jerky of Babe Ruth League

A beef jerky brand that made its debut at the 2010 National Association of Convenience Stores trade show last October has been named the official beef jerky of the Babe Ruth League.

February 23, 2011
Joe Mauer named latest Head & Shoulders brand ambassador

Procter & Gamble's Head & Shoulders brand has welcomed Minnesota Twins All-Star catcher Joe Mauer as its newest brand ambassador.

December 3, 2010
Nutramax re-signs Palmer, sponsors golf tour

Nutramax Labs on Thursday announced the continuation of its partnership with Hall of Fame pitcher Jim Palmer, spokesman of the Cosamin joint health supplements in national and regional marketing campaigns and events.

October 17, 2010
Mission Skincare gets MLB endorsement for muscle rub analgesic

Mission Skincare on Monday announced a new licensing agreement with Major Leagure Baseball Properties around...

August 29, 2010
CVS Caremark hosts annual All Kids Can baseball camps

This year's CVS Caremark All Kids Can baseball camps brought together nine baseball teams, providing...

June 27, 2010
Cheerios launches contest with help of Martina McBride, Cal Ripken Jr.

Cheerios has teamed up with country singer Martina McBride and baseball great Cal Ripken Jr....

May 16, 2010
Teva: Lou Gehrig’s disease treatment trial did not meet endpoints

An investigational drug made by Teva Pharmaceutical Industries was not effective in patients with Lou...

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