Content about Marketing

February 9, 2012
Walgreens direct messaging those social consumers 'checking in' at its stores

Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.

February 8, 2012
Kinney merchandising department gets makeover

Regional chain Kinney Drugs has promoted several executives in an effort to realign its merchandising department, the company said Wednesday.

February 7, 2012
CDMA recognizes several members at 86th annual trade event

The Chain Drug Marketing Association last month recognized several members at the association's 86th Annual Trade Expo in Kissimmee, Fla.

February 1, 2012
SymphonyIRI breaks down the digital consumer with new analysis

SymphonyIRI Group on Tuesday unveiled its latest segmentation solution called DigitaLink, which leverages SymphonyIRI’s Consumer Network Panel, MarketPulse research and analytic capabilities to segment shoppers into unique profiles, enabling suppliers and retailers to better manage marketing efforts with online consumers.

January 23, 2012
Wellesse introduces 'New Year New Healthy You' online sweepstakes

Wellesse on Friday announced the launch of the "New Year New Healthy You" sweepstakes, featuring a grand prize worth $3,000 that includes a year's supply of all Wellesse liquid supplements and choice of a treadmill, elliptical or exercise membership.

January 20, 2012
Mscripts introduces new mobile app platform features

Users of Mscripts' mobile pharmacy application platform will have a host of new features to make managing prescriptions and shopping easier, according to a presentation the company gave Friday at the Health Innovation Summit.

January 16, 2012
AisleBuyer upgrades mShop platform

AisleBuyer has unveiled the latest edition of its commerce platform and self-checkout application.

January 16, 2012
Chocolate-covered raisins, peanuts from Dove hitting store shelves this spring

Dove is pairing its chocolate with a new bite-sized candy that combines taste and texture.

January 16, 2012
Study: Beauty marketing gone social; marketing forays suggest untapped promise

Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

January 13, 2012
Coty Prestige, Balenciaga name Kristen Stewart the new face of Balenciaga fragrance

Actress Kristen Stewart will be the face of the newest Balenciaga fragrance for women to be revealed in fall 2012.

January 13, 2012
Target gives small shops mass appeal

Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

January 12, 2012
CRN names six new members

The Council for Responsible Nutrition on Wednesday announced the addition of six new members: Chr. Hansen, Cyvex Nutrition, Dicentra, InterHealth Nutraceuticals, Nature’s Gifts, and Neptune Technologies and Bioressources.

January 12, 2012
Old Spice's new 'Smell is Power' campaign features Terry Crews, highlights new scent

Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

January 11, 2012
Spartan Stores expanding Fuel Rewards program

Supermarket operator Spartan Stores and gas station operator Speedway are expanding a fuel-discount program to all of Michigan, the companies said Wednesday.

January 10, 2012
Dr. LeWinn by Kinerase launches Facebook sweepstakes

Dr. LeWinn by Kinerase, a line created specifically for the mass market that launched in early 2011, is offering a Facebook sweepstakes for a chance to win a trip to New York Fashion Week.

January 10, 2012
Schick to highlight its new Hydro Power Select razor at CES

Schick, an Energizer Personal Care brand, has announced that it will debut a new custom power razor designed to reduce irritation at the Consumer Electronics Show in Las Vegas.

January 5, 2012
Walmart places the pitchman on the shelf alongside the product

Walmart featured this talking shelf touting the benefits of a quit-smoking program in the first week of 2012 in this new store just outside of York, Pa.

January 4, 2012
Report: Retail utilization of FSI promotional vehicle up; overall FSI utilization down

Despite an overall decrease in free standing insert coupon activity, retailer promotion pages within the FSI vehicles recorded a 30.7% increase to more than 17 billion pages in 2011, continuing the significant annual increases in retailer promotion activity, which began in 2007, Kantar Media reported Wednesday.

December 21, 2011
Interparfums, Burberry Group consider new operating structure for fragrance, beauty business

Inter Parfums has announced that its Paris-based subsidiary, Interparfums SA — the prestige fragrance company and exclusive worldwide licensee for Burberry fragrance products — and its licensor, global luxury company Burberry Group, are in discussions regarding the establishment of a new operating structure for the Burberry fragrance and beauty business.

December 20, 2011
CouponNetwork.com introduces Video Rewards

A Catalina Marketing online platform that provides digital and printable coupons is slated to launch a new consumer savings solution.

December 20, 2011
Online holiday spending continues at 15% growth clip

Following recent e-commerce trends released by ComScore, online spending continues to grow at a consistent 15% rate. As reported earlier, holiday e-commerce spending rose 15% year-over-year to $26.8 billion for the first 42 days of the shopping season, through Dec. 12.

December 19, 2011
Procter & Gamble, Mobeam partner on mobile couponing system

Procter & Gamble is partnering with technology company Mobeam to bring the first-ever fully mobile couponing system to market.

December 16, 2011
ERSP challenges stem cell claims made by online marketer Emergent Health

The Electronic Retailing Self-Regulation Program on Wednesday recommended that Emergent Health modify or discontinue certain Internet advertising claims for the company’s “JDI MultiVitamin,” promoted by the advertiser as designed to “increase adult stem cells.”

December 16, 2011
Green Monday online spending up 19% to $1.13 billion

Data released Wednesday by ComScore showed that holiday season retail e-commerce spending for the first 42 days of the 2011 holiday season is up 15% year over year. Through “Green Monday,” Dec. 12, $26.8 billion has been spent online.

December 15, 2011
Consumers define product innovation

Everybody talks about “Product Innovation,” but what do those words actually mean to the consumer? To make sure that retailer and supplier initiatives align with consumers’ definition of the concept, the DSN.TV cameras took to the streets of New York City in November for a series of man-on-the street interviews.

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