Content about Marketing

February 5, 2013

GelStat Corporation announced that it has retained List Services Corporation to manage all branding and marketing efforts for GelStat and its products, GelStat Migraine and GelStat Sleep.

February 4, 2013

CVS Caremark has launched what it called the "latest evolution" of its ExtraCare loyalty card program.

February 4, 2013

Perrigo chairman, CEO and president Joe Papa shared with analysts that private label OTCs are trending strong and that growth will be sustained going forward with the number of projected Rx-to-OTCs on the horizon.

January 31, 2013

The Electronic Retailing Self-Regulation Program determined the National Weight Loss Institute can support general weight-loss claims made in direct-response advertising for Prevoxin, a dietary supplement intended to promote weight loss, but recommended the marketer modify or discontinue certain claims.

January 30, 2013

A hunger relief group serving Philadelphia and surrounding areas has hired a New York-based brand and retail design consultancy to design a prototype nonprofit grocery store to address food deserts.

January 30, 2013

Safeway and ExxonMobil announced a new loyalty program that will award customers in the Mid-Atlantic region Reward Points, redeemable at any ExxonMobil station, for products purchased at Safeway.

January 29, 2013

Spartan Stores, a regional grocery distributor and retailer, has entered into a distribution agreement with Chief Super Market under which Spartan Stores will be its primary wholesale grocery supplier.

January 28, 2013

Meijer's digital coupon program has reached 1 million subscribers, the mass merchandise chain said.

January 25, 2013

Walmart recently announced that it would source $50 billion of the products sold in its stores in the United States over the next 10 years, according to a report in USA Today.

"Be American; buy American" has long been a slogan that makes buying U.S.-made goods sound nothing less than patriotic because it helps create American jobs, much like CVS' initiatives to create jobs for veterans, and the recent Made-in-USA fervor around the country has more than demonstrated that. But there are practical reasons for sourcing domestically as well, making it high time for retailers to start looking into putting more products with the "Made in USA" label on their shelves.

January 24, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has formed BrandMasters, a new experiential marketing agency that will aim to provide turnkey solutions for brands to create meaningful shopper experiences through personal engagement.

January 24, 2013

Pampers, part of Procter & Gamble, is expanding its line of Swaddlers diapers, the company announced this week.

January 24, 2013

One-in-5 consumers between the ages of 35 years and 54 years are choosing products due to a loyalty card discount, SymphonyIRI Group reported Wednesday as part of its fourth quarter 2012 MarketPulse survey.

January 23, 2013

Growth in 2013 will be slow-going in the first half of 2013 but will pick up at the end, suggested James Russo, SVP global consumer insights for Nielsen, during a webinar Wednesday afternoon.

January 22, 2013

Club retailers could be in for a good time over the next three years, according to a new study.

January 22, 2013

A customer of Giant Food of Landover, Md., received $7,800 in Giant gift cards after winning an online sweepstakes, the Ahold banner said.

January 21, 2013

SymphonyIRI Group on Friday named Piyush Chaudhari president of the Americas. Chaudhari will report directly to Andrew Appel, SymphonyIRI’s president and CEO.

January 18, 2013

Duane Reade experienced nearly a 20% boost in sales of its private label hosiery thanks to a seven-week social media campaign dubbed “Show Us Some Leg,” according to a published report.
The important takeaway here is that the success of this campaign speaks to the overall importance of engaging consumers beyond the walls of the bricks-and-mortar store.

January 15, 2013

Despite caution among consumers, retailers wrapped up 2012 with a healthy holiday shopping season, according to a new report by a retailing trade group.

January 14, 2013

Aisle411 last week announced their Indoor Location Geo-Fence Alerts API was being showcased in the Aisle411 Android application at Las Vegas-area Walgreens stores.

January 10, 2013

If you are like a lot of people, hanging a new calendar has inspired you to embrace new beginnings and experimentation. Every January morning begins with plans to put insights into action.

January 9, 2013

Men are an ideal target for online beauty and beauty retailers may want to consider expanding more marketing efforts to further leverage this growing opportunity, according to recent research from Mintel.

January 9, 2013

More than 274 billion Free Standing Insert coupons were distributed in 2012, marking a 0.8% increase in activity versus 2011, as retailer promotion pages also rose by 5.2% during the year with Walmart snagging the top spot followed by Walgreens, according to Kantar Media.

January 8, 2013

The Electronic Retailing Self-Regulation Program recommended that Casper Labs modify or discontinue certain claims for Calmestra, a dietary supplement marketed as providing relief for symptoms of menopause, including claims that the product has been “clinically proven” to address symptoms of menopause.

January 8, 2013

A company that provides local print and digital coupons is partnering with a company that provides information for Hispanics.

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