Content about Marketing

April 27, 2012

The news that Walmart now is offering cash payment options for online orders on its site in the United States is important for several reasons. Not only is Walmart the first major retailer to offer the service, but it also further illustrates that stores increasingly are just one slice of a larger, more connected consumer experience.

April 25, 2012

Kantar Media revealed that digital coupon events across key websites experienced a boost during first quarter 2012.

April 18, 2012

While 46% of consumers are more inclined to purchase a product if it is eco-friendly, nearly 60% are unwilling to pay more money for that eco-friendly product or service, according to new research.

April 18, 2012

Prince of Peace Enterprises on Tuesday announced the winners of a sweepstakes the company launched for its Tiger Balm brand.

April 17, 2012

Walgreens’ success with fresh foods has left the retailer hungry for more.

April 16, 2012

Given all the attention around the hotly contested Express Scripts-Medco merger, we thought we’d ask our C2B consumer reporters, if all things were equal and every pharmacy accepted their insurance, what would be the most important factors in choosing a pharmacy? Ninety-four percent said location/convenience, followed by customer service (50%). That's just a taste of what they told us.

April 13, 2012

It’s called automated retailing. While retail merchants MaxWellness and Kroger are still in the pilot phase, more or less, this should become a fast brand extension that can reach consumers in remote locations — the bus stop/train depot, the hospital, the airport, the school, the gym or inside another noncompetitive retailer’s box.


April 13, 2012

A new study released Thursday by MarketTools found that 63% of shoppers said they have changed their shopping habits in the past six months, with the majority reporting changes to seek more value.

April 13, 2012

Customer loyalty has always been paramount for retailers, but as we wade into 2012 and beyond, it is becoming increasingly evident that retailers have a renewed focus on establishing a strong sense of loyalty and creating an engaging customer experience through cross-channel initiatives that are touching customers both in and — perhaps more importantly — out of the store.


April 13, 2012

“We want to make sure we’re talking to our members where and how they want to be spoken to.”
 That was something Sam’s Club VP health and family care Jason Reiser said to me for the special report we did on the company that appeared on the cover of our April 2 issue.

April 12, 2012

Nielsen and the University of Chicago Booth School of Business said they plan to offer comprehensive historical perspective on consumer purchases to all U.S.-based academic researchers for the first time.

April 12, 2012

TIBCO Software on Thursday announced that Pharmaca Integrative Pharmacy will be leveraging loyalty management solutions from TIBCO Loyalty Lab as part of a loyalty card program.

April 11, 2012

A digital advertising network for retail pharmacies set up by one of the country's largest healthcare services companies appeared to be effective in marketing products to consumers, according to a new study.

April 9, 2012

The National Advertising Division of the Council of Better Business Bureaus on Monday referred advertising for Serranol dietary supplement, marketed by Good Health Naturally, to the Federal Trade Commission for further review, after the company declined to fully participate in a National Advertising Division review of its advertising claims.

April 5, 2012

The Army and Air Force Exchange Service and Kimberly-Clark are teaming up to give away 10 $1,000 gift cards in the "Spruce Up Your Space" sweepstakes.

April 5, 2012

Rite Aid is offering new coupon booklets and other services to help customers make it through allergy season, the retail pharmacy chain said Thursday.

March 27, 2012

Move over dump bins, endcap displays and newspaper circulars and make room for the new high-tech kid on the retail block — digitization.

March 27, 2012

A new survey from Nielsen is hoping to shed light on the world's socially conscious consumers, who are those that are willing to pay extra for products and services from companies that implement programs designed to give back to society.

March 23, 2012

Schiff has realized some sales success reducing its reliance on promotion across the joint health category — a category that has been defined by the prevalence of buy-one, get-one deals over the past few years — the company told analysts Thursday in a discussion on fiscal 2012 third-quarter results.

March 21, 2012

Coty has announced that the new Beyoncé Pulse Summer Edition fragrance, the new addition to the Beyoncé Parfums collection, will be on counters this spring.

March 16, 2012

While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.

March 15, 2012

Price Chopper is calling out products that tout value through a new display concept.

March 14, 2012

With sign-ups for spring sporting events under way, adding physical exams to parents’ to-do lists, MinuteClinic is promoting its sport and camp physicals and is offering them for a discounted price through Sept. 30.

March 9, 2012

Hiball Energy said its line of reformulated sparkling energy waters and organic energy drinks now are packaged in cold-activated, lightweight 16-oz. aluminum cans developed by Ball.

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