Content about Marketing

September 6, 2010
LifeNexus introduces personal health card

LifeNexus recently introduced its personal health card, a dual-purpose payment/loyalty card that comes equipped with...

September 1, 2010
CardStar extends customized couponing app for iPad

A maker of mobile loyalty card applications launched one of its popular smart phone apps...

September 1, 2010
P&G's expansion of Future Friendly is a win-win for company, consumers

The announcement by P&G that it is looking to further expand its Future Friendly platform...

August 30, 2010
Coors Light Silver Bullet bottle hits store shelves

Coors is launching a resealable bottle this September in line with football season....

August 30, 2010
P&G helps families save money during BTS season and beyond

Procter & Gamble is kicking off a savings initiative just in time for the back-to-school season....

August 30, 2010
Reed's to launch swing-top bottles

Reed's is updating its beverage line's packaging with new swing-top bottles....

August 29, 2010
Meijer launches digital coupon service

Meijer has launched mPerks, its first digital coupon program....

August 26, 2010
Report: Consumers focus on fewer stores, lower prices

Shoppers are cutting back on the number of stores they are visiting, concentrating visits on...

August 25, 2010
Hellmann’s to be featured this week through Unilever’s popular ‘Mad Men’ sponsorship

Unilever’s Hellmann’s brand is next in line to travel back in time with AMC’s “Mad...

August 24, 2010
Firming links to pharmacy customers, Cardinal inks digital media agreement

Cardinal Health has signed a pact with Reach Media Group, a national digital media and...

August 24, 2010
HBA Global Expo announces International Package Design Award finalists

HBA Global Expo has announced the finalists of its Annual International Package Design Awards, with...

August 24, 2010
Temptu launches consumer makeup line

Professional makeup brand Temptu has announced the launch of the Temptu consumer makeup line, featuring...

August 23, 2010
P&G offers coupon booklet that saves money and environment

On Aug. 29, 55 million homes nationwide will receive newspapers that contain savings on a...

August 22, 2010
Consumers more loyal to Tylenol brand

According to a study released by the Relational Capital Group, despite product recalls and a...

August 22, 2010
Nestle wins Innovation Award

An environmentally friendly water bottle made by Nestle has won an award in Connecticut, the...

August 22, 2010
Q&A: Eyeing innovation

Bausch & Lomb last month launched the latest innovation in lens care solutions—Biotrue—that is formulated...

August 22, 2010
Report: Consumers turn to discounters for back-to-school shopping

More consumers are turning to low-cost retailers, discounts and store brands during the back-to-school shopping...

August 22, 2010
Shoppers ‘layout’ desire for deals, simplicity, coherence

SKU rationalization is a hot topic in consumables. With space at a premium, and pressure...

August 18, 2010
NRF: Promotions drive consumers to shop early for BTS items

Many consumers this year got a head start on their back-to-school shopping because of money-saving...

August 18, 2010
Quality Food Brands products now available at Rite Aid

Quality Food Brands, a subsidiary of Synergy Brands, will sell its products in Rite Aid...

August 16, 2010
School cuts expand BTS shopping lists; reluctant shoppers to extend season

For most food, drug and mass merchandise retailers, back-to-school season means doing brisk business in...

August 15, 2010
Kroger's private-label brand Mirra expands

Kroger recently introduced its private-label and beauty care brand Mirra, and according to an Associated...

August 12, 2010
G Cubed’s Toe Juice receives ECRM's Best New Product award

G Cubed’s Toe Juice was voted Best New Product on Tuesday by retail buyers attending...

August 12, 2010
P&G's 'green' initiatives only the tip of the iceberg

Procter & Gamble's plan to move toward sugarcane-based plastic packaging for some of its beauty...

August 12, 2010
Walgreens among retailers holding down health-and-wellness fort

In the ever-evolving world of food retailing, two developments stood out last week....

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