Retailers and small- to mid-sized brand marketers shouldn’t be quick to dismiss social media as an effective avenue to communicate with consumers versus traditional media outreach like TV and radio. That was a key takeaway of a recent survey conducted on behalf of marketing/public relations firm Robin Leedy & Associates.
Walmart is moving forward with what could be characterized as a rollout of its Neighborhood Market format nearly 13 years after the first unit opened in fall 1998. Just don’t call it a Neighborhood Market.
Total U.S. beauty sales in both the food/drug/mass and prestige channels experienced similar trends in first quarter 2011, according to market research providers NPD and SymphonyIRI, although makeup sales fared slightly better within the food/drug/mass channel.
Through a partnership with Incentive Targeting and HaloEffect, Big Y Foods will become the first grocery retailer to offer Groupon deals digitally loaded to shoppers’ loyalty cards, the companies announced.
The Private Label Manufacturers Association is highlighting brands that speak to Hispanic shoppers through a new pavilion that will be displayed at the group's 2011 Private Label Trade Show in November.
Perception feeds reality. That is as true today as it was when the economy first started its rollercoaster plunge back in 2008. The perception is that the consumer is on her way back. And while that is fast becoming reality, today’s retailer will be looking to commit its capital expenditures to more than just the traditional new Main-and-Main locations.
Costco Wholesale EVP, CFO and director Richard Galanti told investors during the company’s third quarter 2011 earnings call last week that average prices in pharmacy probably would decline due to the introduction of generic versions of branded drugs.
Walgreens on Wednesday promoted Mike Spear to divisional merchandise manager of the retailer’s personal care division and announced that Lauren Vondrasek is transitioning to the company’s beauty merchandising unit, which is headed by Barbara Larson.