Content about Mars

April 2, 2014

Mars Chocolate’s global president Grant F. Reid has been named by the company’s board of directors as president, effective Jan. 2, 2015. Reid will take over for current Mars president Paul S. Michaels, who plans to retire at the end of the year.

March 27, 2014

Mars Retail Group announced that it has signed Mad Engine as a new licensee to produce a range of apparel that will express the vividness of M&M's and Skittles brands.

March 10, 2014

Building on the 2013 introduction of Snickers Bites and Milky Way Bites, Mars Chocolate North America added three new flavors of unwrapped, bite-sized treats: Twix Bites, 3 Musketeers Bites and Milky Way Simply Caramel Bites.

December 26, 2013

Consumers never tire of candy. Euromonitor data indicates that U.S. dollar sales for chocolate increased 19% between 2007 and 2012, and non-chocolate sales were up 17%.

December 3, 2013

Mars is introducing a flurry of new chocolate treats for the holiday season to accompany its traditional festive offerings.

October 16, 2013

Candy maker Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales, the company said.

October 2, 2013

A new line of candies from Mars Chocolate North America includes several flavors to coincide with Halloween.

August 9, 2013

In his new role leading the Mars Chocolate sales organization, LaBerge will oversee the strategy and execution of its retail management, customer account teams, field sales and customer development.

August 2, 2013

Mars Chocolate North America announced a new addition to the Dove dark chocolate family with new Dove Mint & Dark Chocolate Swirl.

June 4, 2013

Mars Chocolate announced last week its new Snickers Bites are now available nationwide.

May 30, 2013

While it's tough to be an indulgent food in a health-conscious society, chocolate candy is still seeing growth in a few key segments. While the category is finding its balance between satisfying a loyal base of consumers looking for a guilty pleasure and an increased national focus on healthy eating, new segments are emerging.

May 30, 2013

Mars Chocolate North America announced that a new M&M'S brand Chocolate Bar is in stores.

May 1, 2013

Mars Chocolate, the makers of Snickers brand candy, announced today that the company is teaming up with jockey Rosie Napravnik as she attempts to make history in this weekend's Kentucky Derby race.

April 12, 2013

Mars Chocolate North America offered Drug Store News a sneak-peek at the company's anticipated lineup for Valentine's Day 2014. The company plans a robust line of products with plenty of new items for retail shelves.

November 5, 2012

Mars Chocolate has unveiled its Easter 2013 lineup.

October 10, 2012

Mars Chocolate is gearing up for the launch of new candies that are "unwrapped, pop-'em-in-your-mouth, bite-sized cubes."

October 8, 2012

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.

September 6, 2012

Mars Chocolate North America is ready for some football.

April 27, 2011

Blue Bunny is expanding its ice cream lineup with decadent flavors that feature pieces of cake.

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