Content about Mass media

May 2, 2013
Women's health insights Part 2: Women discuss online health info sources

Which websites, forums and blogs do women turn to when researching health issues online? How could a store better help them with information on women’s health? To get answers to these questions, as well as many others, DSNTV once again took to the streets of Manhattan to speak with women to get their perspectives. “Insights Into Women’s Health Part 2” is the second of a two-part series sponsored by Insight Pharmaceuticals, whose brands include e.p.t and Monistat.

April 29, 2013
Target features products selected by Wired magazine

Target will feature electronics picked by the editors of Wired magazine, under a deal between the two.

April 21, 2013
Women critique media as source of health information

Where do women turn for information on more sensitive health topics? Do women believe that men's health issues get more attention in the media? To get answers to these questions, as well as many others, DSNTV recently took to the streets of Manhattan to speak with women to get their perspectives.

February 5, 2013
WebMD launches allergy app

WebMD Health launched the WebMD Allergy app for the iPhone, a mobile resource that empowers consumers to take control of their allergies.

January 28, 2013
WSJ: J&J shopping women's care unit

Johnson & Johnson is shopping its women's health unit, according to a report Friday in The Wall Street Journal, which suggested that the business no longer coincided with J&J's "growth priorities."

December 12, 2012
WSJ: B&L exploring sale

Bausch & Lomb is actively exploring a sale that could command upward of $10 billion, according to a report in The Wall Street Journal published Tuesday.

October 25, 2012
Study: Engaging consumers through social media boosts brand sales

Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne.

September 12, 2012
Abbott, Men's Health Network launch 'Drive for Five' men's health awareness campaign

Abbott on Wednesday launched Drive for Five, a multifaceted, disease education and men's health awareness initiative, to encourage men to take a more proactive approach to their personal health.

September 5, 2012
GE, Healthline release BodyMaps app

General Electric and Healthline have introduced a new application that lets users explore the inside of the body, the companies announced Tuesday.

August 17, 2012
Pfizer names Amy Schulman consumer division chief

Pfizer's general counsel Amy Schulman has assumed the reigns to Pfizer's consumer healthcare business, the Wall Street Journal reported earlier this week.

July 17, 2012
Acosta, Wounded Warrior Project announce 2012 Believe in Heroes campaign

Acosta Sales & Marketing and Wounded Warrior Project recently announced that more than 100 companies have signed on to support service members through the Wounded Warrior Project Believe in Heroes campaign, with more brands expected to join the campaign in the coming months.

July 16, 2012
Catalina report: Simple demographic targeting on national advertising misses the mark

Simple demographic targeting does not weight advertising exposures toward households that have greater purchasing value, according to a study by Catalina Marketing released Monday.

June 29, 2012
Impax EVP finance, CFO resigns

One of Impax Labs' top executives is leaving the company, the drug maker announced Friday.

June 13, 2012
Saban Brands revives '80s franchise

Saban Brands has announced the return of the Popples franchise.

April 27, 2012
Celebrity Zooey Deschanel to represent Pantene's Beautiful Lengths collection

Procter & Gamble’s Pantene has named Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, as a celebrity ambassador.

April 24, 2012
BioScrip appoints new CFO

Specialty pharmacy provider BioScrip has appointed Hai Tran as SVP, treasurer and CFO, the company said.

April 18, 2012
Dr. Teal's expands bath collection with new Milk Bath formulas

Dr. Teal’s has created its first ever Milk Bath for the mass market.

April 18, 2012
Ellen DeGeneres to feature Curls hair care products in greenrooms

Celebrity Ellen DeGeneres has partnered with TLK Fusion in featuring Curls, the hair care line geared toward curly hair, in all the greenrooms of her daily talk variety show.

April 4, 2012
Modella unveils 2012 spring/summer collection

Modella is gearing up for spring and summer with its latest collection of cosmetic and travel accessories that feature chic patterns and tones, bursts of magenta, mod florals and striking exotics.

March 8, 2012
Shop and scan with Glamour Wall

Glamour magazine, in cooperation with technology partners SpyderLynk and Buck, set up in New York City a shoppable wall stocked with beauty products that enabled consumers to buy items using their mobile phones.


March 2, 2012
Omron, Oprah personal trainer Bob Greene release four fitness videos

To help Americans walk more, Omron Healthcare and Bob Greene, Oprah Winfrey's personal trainer and author of the book "20 Years Younger," on Friday teamed to create four new videos to encourage Americans to put a spring in their step and start tracking their progress daily.

March 2, 2012
Video-on-demand series brings attention to realities of diabetes

According to various surveys and articles on the topic, television networks love reality TV. After all, a reality TV show is cheaper — $100,000 to $500,000 per episode, according to some estimates — and simpler to produce than a show with a script, multiple sets and special effects. And to boot, it gets a lot of viewers. But regardless of their benefits to big media companies, reality TV shows also have a habit of influencing culture, which UnitedHealth Group and Comcast hope to use to their advantage.

February 21, 2012
Jarrow Formulas product featured on 'The Dr. Oz Show'

The syndicated health program "The Dr. Oz Show" last week featured Jarrow Formulas' Carnosine supplement, Jarrow announced.

February 16, 2012
'The Adventures of Tintin' arrives at retail next month

Paramount Home Media Distribution is bringing a Golden Globe-nominated animated adventure to Blu-ray 3D, Blu-ray and DVD.

February 10, 2012
New electronic learning toys featuring Scooby-Doo to launch this summer

Oregon Scientific has introduced a new line of Scooby-Doo-themed personal electronics, thanks to a licensing agreement with Warner Bros. Consumer Products.

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