Hawaiian Tropic Sun Care is taking its newest product — Hawaiian Tropic Silk Hydration lotion sunscreen — to the runway this summer as the official sun care sponsor of Mercedes-Benz Fashion Week Swim 2013 Collections in Miami.
Now in its sixth season as the official cosmetics sponsor of Mercedes-Benz Fashion Week in New York, Maybelline New York has announced its lineup of sponsorships and initiatives.
Unilever’s hair styling brand Tresemme has returned as the official hair care sponsor of Mercedes-Benz Fashion Week Spring 2012 for the seventh consecutive season.
Hair care brand TRESemme has announced that it will once again make a splash, showcasing chic styles on and off the runway as the official sponsor of Mercedes-Benz Fashion Week Swim 2012 in Miami from July 14 to 18.
Judging by many makeup looks on the runways of Mercedes-Benz Fashion Week Spring 2011 in New York, it was evident that lipstick was going to be in the shopping basket of many beauty mavens. That has proven to be the case.