The future of the beverage category is in low- and no-calorie drinks.
PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice.
Mountain Dew, a product of PepsiCo, announced the release of Kickstart, a breakfast drink combining Mountain Dew with real fruit juice.
Mountain Dew has partnered with Warner Bros.' "The Dark Knight Rises," which will hit theaters this summer.
Mountain Dew has tapped its spokespeople for its new campaign.
Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.
Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.
It seems that certain beverage brands owned by PepsiCo have gained a strong presence in the market and have greatly benefited their parent company.
To celebrate the release of "Call of Duty: Modern Warfare 3," Mountain Dew has announced a sweepstakes where consumers can receive a chance to play the video game with three friends on a stadium screen.
Mountain Dew is putting its diet drink in the spotlight.
Mountain Dew is delivering a blast from the past to consumers with the return of Mountain Dew Throwback.
Mountain Dew has relaunched three classic flavors nationwide.
A citrus soda made by Dr Pepper Snapple Group is making a major splash in the Southern states in which it’s currently sold.