Say "hello" to a new personal care brand that is looking to turn the oral care segment on its head with exotic flavors like Pink Grapefruit Mint and creative packaging that is a far departure from the traditional oral care offerings.

Americans are seeking a brighter smile, and research and sales data suggest that they are increasingly turning to whitening toothpastes and even mouthwash to help whiten teeth.

Organix-South, whose products are sold at health food stores, pharmacies, yoga studios and other outlets, has expanded its oral care line by introducing TheraNeem Naturals dental floss in mint and cinnamon flavors.

The mouthwash segment experienced a slight uptick, as formulas that offer multiple benefits catch consumers’ attention — a trend that is likely to continue as consumers increasingly seek value.

The saturated oral care segment is benefiting — and is poised to continue to benefit — from toothpastes that promise to deliver value-added benefits.


Apparently less is more when it comes to mouthwash. According to SymphonyIRI Group data, the mouthwash segment has essentially been flat for the 12 weeks ended June 10, yet there proved to be one shining star in the mix: Listerine Zero.

Orabrush has announced the availability of the Orabrush Tongue Foam powered by Orazyme, an enzyme-infused foam that works with the company’s tongue cleaner to help eliminate bad breath.

Procter & Gamble is voluntarily recalling some of its Oral-B brand mouthwashes in Canada due to possible microbial contamination, Health Canada announced.

Procter & Gamble announced that it has filed a lawsuit against a private-label manufacturer and distributor of mouthwash for allegedly violating the former's intellectual property.

A glowing smile and fresh breath still are important to U.S. consumers, but there is...

Procter & Gamble has voluntarily recalled some bottles of its Scope Original Mint and Peppermint...