Retailers are increasingly recognizing that technology is key to driving growth and bolstering customer engagement, and research suggests that companies take an omnichannel approach to reach shoppers in today’s challenging environment plagued by changing consumer confidence and high national unemployment rates, according to recent research.
Kmart got mixed, albeit largely positive reviews, from a couple of ads placed on YouTube, but many people are saying a recent parody of the ads goes too far, and it has attracted a response from the retailer.
Garnier, a subsidiary of L'Oréal USA, in partnership with TerraCycle and GrowNYC, announced the groundbreaking of the Garnier Green Garden — the first community garden made from non-recyclable post-consumer beauty waste.
The Consumer Reports Index, an overall measure of Americans’ personal financial health, shows Americans are reporting significantly fewer financial troubles, Consumer Reports National Research Center announced.
The emergency contraceptive Plan B (the original two-tablet formulation) can now be sold as an OTC without any sales restrictions as the Obama administration concedes its fight to prevent nonprescription access to younger teenage girls. And soon the newer Plan B One Step (one tablet) will be available without sales restrictions as well.
Kiss My Face is gearing up for summer with the recent launch of its newest sun care products that utilize natural mineral sun blocking agents, titanium dioxide and zinc oxide to provide full UVA and UVB protection while natural botanicals add to the skin saving benefits, the company stated.
With renewed consumer confidence converting more shoppers into buyers, there is greater opportunity for companies in the health and wellness space, noted a report titled "The Why Behind the Buy Spring 2013," which was released recently by Acosta Sales and Marketing.
The Fashion Institute of Technology's beauty industry think tank unveiled "disruptive" visions for the future of consumer product marketing as it relates to digital analytics, digital marketing and digital commerce during a Beiersdorf North America-sponsored presentation Wednesday at FIT in New York City.