Retailers are increasingly recognizing that technology is key to driving growth and bolstering customer engagement, and research suggests that companies take an omnichannel approach to reach shoppers in today’s challenging environment plagued by changing consumer confidence and high national unemployment rates, according to recent research.

Kmart got mixed, albeit largely positive reviews, from a couple of ads placed on YouTube, but many people are saying a recent parody of the ads goes too far, and it has attracted a response from the retailer.

The Winning Combination on Thursday launched Vitamints, coupling a multivitamin with a mint.

Garnier, a subsidiary of L'Oréal USA, in partnership with TerraCycle and GrowNYC, announced the groundbreaking of the Garnier Green Garden — the first community garden made from non-recyclable post-consumer beauty waste.

Coty Inc.’s long-awaited initial public offering is reportedly set to launch with shares to trade on Thursday, according to published reports.

Amazon is giving a free trial of its fresh-food delivery service to premium customers in the Los Angeles area, according to published reports.

Wellness Works announced its new product innovation combining nutrient-rich oatmeal with 100% fruit juice to offer a new breakfast smoothie.

Coty has appointed longtime company executive Catherine Walsh to fill the newly created position of SVP corporate communications.

Aceto Corp. will sell an authorized generic version of a drug used to treat a rare but devastating degenerative disorder.

Kiss My Face is gearing up for summer with the recent launch of its newest sun care products that utilize natural mineral sun blocking agents, titanium dioxide and zinc oxide to provide full UVA and UVB protection while natural botanicals add to the skin saving benefits, the company stated.

With renewed consumer confidence converting more shoppers into buyers, there is greater opportunity for companies in the health and wellness space, noted a report titled "The Why Behind the Buy Spring 2013," which was released recently by Acosta Sales and Marketing.

Sephora recently solidified its partnership with Silk’n to add the Silk’n Flash&Go Freedom hair-removal device to select stores nationwide, the manufacturer announced.