Content about Non-alcoholic beverages

June 19, 2013
Old West gets modern makeover with Dust Cutter lemonades

Newcomer Dust Cutter Beverage Co. is serving a throwback to the Old West with the launch of its new line of all-natural lemonades in Ball's 16-oz. Alumi-Tek bottles.

June 13, 2013
Powerade enters water-enhancement arena with new zero-calorie Drops

Powerade, a Coca-Cola brand, announced the addition of a new zero-calorie water-enhancement product that provides the same hydration solution as the traditional ready-to-drink sports beverage.

May 6, 2013
Sparkling Ice launches three new lemonade flavors

Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its brand with a new zero calorie lemonade product line: Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea.

March 29, 2013
Vitamin Squeeze offers powdered water enhancers

Vitamin Squeeze announced the release of a full line of powdered water enhancers available in supermarkets nationwide.

March 26, 2013
Muscle Milk launches new Light Peach Mango ready-to-drink flavor

CytoSport, a sports nutrition company and parent company of the Muscle Milk brand, announced it has launched a new Peach Mango flavor in its Muscle Milk Light 14-oz. ready-to-drink bottles.

March 11, 2013
New Dole Peach Mango Fruit Smoothie Shakers shake up freezers

Dole announced today the newest variety to its line of fruit smoothie shakes: Peach Mango Fruit Smoothie Shakers.

March 8, 2013
Juice meets coffee

PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice.

February 27, 2013
RightSize Health and Nutrition introduces new smoothies

As part of its 10th anniversary celebration, RightSize Health and Nutrition has introduced three new smoothie formulas, new packaging and a new website loaded with smoothie recipes and weight-loss tips and advice.

February 13, 2013
Kraft's new Crystal Light Liquid packs taste without the calories

Crystal Light Liquid is sweetened with a blend of non-nutritive sweeteners and is caffeine-free, gluten-free, sugar-free and has zero calories.

January 25, 2013
Simply Orange Juice mixes up new blends

Simply Orange Juice announced three new additions to their lines of Simply Orange Juice and Simply Lemonade: tangerine and banana under the Simply Orange Juice brand, and a blueberry variety from Simply Lemonade.

January 23, 2013
Kraft announces Mio Fit liquid water enhancer, Super Bowl commercial

Kraft Foods is adding to their line of flavored water enhancers with two flavors of Mio Fit, a portable liquid water enhancer with B vitamins and electrolytes, and has planned the brands first-ever Super Bowl spot to run during the third quarter of Super Bowl XVLII on Feb. 3.

January 10, 2013
South Beach Diet introduces new Snack Smoothies

South Beach Diet on Thursday revealed a new addition to its line of nutritious and convenient foods — creamy South Beach Diet Snack Smoothies.

November 16, 2012
Nurish Brands introduces 'natural' energy drink alternative Feel Natural Energy

Nurish Brands on Thursday launched Feel Natural Energy, a new energy drink available in Rexam 10.5-oz. Sleek cans.

October 9, 2012
Brewing tea sales

Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.

September 18, 2012
ReportersNotebook — Consumables, 9/24/12

Yoplait has introduced Yoplait Smoothies, which feature frozen fruit, fruit juice and real Yoplait Greek yogurt.

August 17, 2012
Sports, energy drinks power up

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


August 16, 2012
Yoplait introduces smoothies

Yoplait is expanding its portfolio with a new on-the-go item.

August 10, 2012
Jack Nicklaus Golden Bear introduces low-calorie lemonade

Arizona Beverages USA and Jack Nicklaus have announced the latest addition to the popular Jack Nicklaus Golden Bear line.

June 1, 2012
Full Motion Beverage creates sports nutrition subsidiary and launches Energy Pro line

Full Motion Beverage on Wednesday announced the launch of Full Motion Sports, a wholly owned subsidiary that will focus on the development and sales of sports-related drinks and dietary supplements.

April 26, 2012
Bean & Body Coffee expands line

A line of ready-to-drink functional coffee blends now has three new flavors.

March 21, 2012
Minute Maid debuts light lemonade line

Minute Maid is shaking up the juice aisle with a lighter version of its lemonade beverages.

January 4, 2012
Brisk launches limited-edition packaging, campaign in line with 3-D release of 'Star Wars: Episode I'

Brisk is gearing up for the 3-D theatrical release of "Star Wars: Episode I The Phantom Menace" with limited-edition packaging and a campaign.

December 5, 2011
Energy, sports drinks fuel growth

Sales of carbonated beverages remain stagnant, but sales of energy drinks, sports drinks and functional waters have seen gains over the last quarter. Sales of ready-to-drink tea and yogurt drinks and smoothies also are segments showing promise.


July 18, 2011
As Hispanic population grows, retailers recognize importance of reaching group

The Hispanic microsite on Kroger’s new website for its baby products line comes at a time when the country’s Hispanic population growth outpaces that of the country’s total population.

June 20, 2011
Low-calorie options 
energize sports drinks


Sports drinks and energy beverages remain the driving forces behind the beverage category. Dollar volume across all three channels for both segments spiked nearly 15% for the 12-week period ended April 17, according to SymphonyIRI Group data.


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