Big Heart Pet Brands on Wednesday announced its launch as the largest standalone pet food-and-snack company in North America. The creation of Big Heart Pet Brands comes on the heels of the company's sale of its consumer products division to Del Monte Pacific Limited, which closed on Feb. 18, 2014.
The Estée Lauder Cos., whose brands include Aveda, Bumble and bumble, American Beauty, Flirt! and M·A·C Cosmetics, has announced the appointment of Guillaume Jesel to the newly created position of SVP/general manager, Global Corporate Innovation.
Sunsweet, a marketer of dried fruits and fruit juices, is introducing new Greek Style PlumSweets, which combines the chewy center of the company's line of diced dried plums with a creamy Greek yogurt coating.
Global consumer confidence held steady at an index of 94 for three consecutive quarters, ending 2013 one point higher than it started and three points higher than the same time period the previous year, according to consumer confidence findings released by Nielsen.
GfK Consumer Experiences North America on Thursday released its GfK Brand Benchmark Study, which assessed US consumers’ relationships with hundreds of products and services in 48 categories, and found stark disparities in what different generations value in a brand.
There’s a new way to think outside of the box — by placing both the retailer and supplier in the same marketing sandbox in an effort to generate collaborative marketing campaigns. In other words, “Shared Media.”
Pfizer Consumer Healthcare and the National Hockey League on Monday announced Advil as the Official Partner and the Official Pain Reliever of the NHL and the 30 NHL athletic trainers in North America for the 2013-14 season.
Pharmagen on Thursday announced the launch of Clotamin, a unique multivitamin formulated without vitamin K in order to meet the special nutritional needs of people taking blood-thinning medications (anticoagulants), such as Warfarin.
Sage North America last week announced that it partnered with McKesson Pharmacy Systems & Automation, a division of McKesson, to help develop the McKesson Mobile Delivery application for prescription delivery services.