Content about OTC

April 21, 2013
Bricks imitate clicks imitate bricks to catch attention, wallet share of omnichannel shopper

According to research, ownership of smartphones and tablets in particular have grown rapidly over the past couple of years, and that has created a multi-headed omnichannel hydra of a customer who retailers across all channels are desperately trying to appease.

April 21, 2013
Making OTC an impulse buy

UrgentRx's fast powder OTC treatments are beginning to show up at the check-stand. As a brand offering, it represents a unique delivery format with unique merchandising opportunities. DSN sought out founder and president Jordan Eisenberg for the details.

April 21, 2013
Medagate's health card combines incentives with functionality

Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.

April 21, 2013
Meth-resistant PSE

Westport Pharmaceuticals has been showcasing its Zephrex-D "meth-resistant" pseudoephedrine-based decongestant that is now available in retail stores throughout Missouri. It's a hot product as much for the sales generated, as for the sales not lost.

April 21, 2013
Pets fetch specialized OTC segment

While the recession has caused some pet lovers to cut back spending on toys and treats, when it comes to their pets' health, consumers aren't skimping.

April 21, 2013
PharmaSmart kiosks advance patient self-diagnosis

The Food and Drug Administration over the past year has been exploring ways to further increase the value of the over-the-counter medicine space through the utilization of technology to support new Rx-to-OTC switches.

April 21, 2013
Retailers respond to demand for in-store health guides

There is perhaps no greater value in the OTC space than having a friendly face guide you to the health information you need — when you are physically in the store. That value will resonate even more with consumers once they realize that the guide is a dedicated position who is there to help them access health information at the shelf with the Drug Facts Label or through a Web-enabled tablet.

April 21, 2013
Rite Aid embraces omnichannel retail with vision care center

Rite Aid's latest Wellness store concept features a new interactive Vision Center kiosk that allows customers to try new frames in the store and order prescription glasses and contact lenses for home delivery.

April 21, 2013
Safeway collaborates with pharmacy school on smoking-cessation

One of the ways retailers help consumers realize their full healthcare value is through the kind of outcome management Safeway pharmacists adopted earlier this year to help people quit smoking.

April 21, 2013
SoloHealth kiosks link patients to information

Targeting more than 4,000 health kiosks to be located within retail pharmacy centers by year end, SoloHealth has positioned its health solution as one of the natural conduits linking patient care, health information and OTC value.

April 21, 2013
Understanding the Hispanic-American consumer

With the steady accumulation of purchasing power attributed to the Hispanic-American community, marketers more and more are targeting Latinos. DSN called in Reny Diaz, director of client engagement for Nielsen, for additional perspective about the Hispanic-American opportunity.

April 21, 2013
Walgreens provides answers to variety of healthcare questions

Everybody's got questions. Walgreens has answers. With topics covering everything from cold and flu to women's health, Walgreens has coupled comprehensive health information into a pocket-size pamphlet packed with coupons.

April 21, 2013
Walmart partners with Humana to encourage healthier eating

Walmart last fall partnered with HumanaVitality on the Vitality Healthy Food program, where members earn Vitality Points for getting active, losing weight and eating healthier.

April 21, 2013
Women critique media as source of health information

Where do women turn for information on more sensitive health topics? Do women believe that men's health issues get more attention in the media? To get answers to these questions, as well as many others, DSNTV recently took to the streets of Manhattan to speak with women to get their perspectives.

April 19, 2013
Abbott Diabetes Care recalls FreeStyle lnsulinx Blood Glucose Meters

Abbott Diabetes Care last week initiated a voluntary recall of its FreeStyle lnsulinx Blood Glucose Meters in the United States.

April 19, 2013
CHPA's Stop Medicine Abuse campaign named honoree for the 17th Annual Webby Awards

The Consumer Healthcare Products Association’s Stop Medicine Abuse campaign was selected as an official honoree in the 17th Annual Webby Awards in the Family/Parenting category, the over-the-counter association announced.

April 19, 2013
Heartworm risk in pets increases with warmer weather, veterinary group warns

A veterinary group in Texas is urging pet owners to protect their cats and dogs from heartworms.

April 19, 2013
NAD advises USPLabs to tone down advertising claims supporting AP supplement

The National Advertising Division earlier this week recommended that USPLabs discontinue claims referencing “clinical” or “university” studies for the company’s AP Dietary Supplement.

April 17, 2013
Game show host Chuck Woolery enters retail pain relief industry

Chuck Woolery, TV personality and game show host, has recently acquired a minority stake in Nature’s Health Connection, Inc., the makers of Australian Dream Arthritis Pain Relief Cream.

April 17, 2013
New kinesiology tape activates the body to heal itself

The family-owned Schupp GmbH and Co. KG company has just developed and launched a new type of kinesiology tape, the German company announced.

April 16, 2013
SymphonyIRI Group rebrands as IRi, commits to supporting CPG growth around the globe

No longer will the SymphonyIRI Group crunch data for the betterment of CPG companies everywhere, the company's president and CEO Andrew Appel told a packed conference room at the data aggregator's 2013 Summit. At least not as SymphonyIRI Group.

April 16, 2013
Taro receives FDA approval for Topicort topical spray

Taro Pharmaceutical Industries reported last week that it has received approval from the Food and Drug Administration for its new drug application Topicort (desoximetasone) topical spray, 0.25%.

April 15, 2013
Amazon launches online health, wellness store

Online retailer Amazon has announced the launch of its new 50+ Active and Healthy Living Store, which features hundreds of thousands of nutrition, wellness, exercise and fitness, medical, personal care, beauty, entertainment items and more — all in a single destination for customers in the 50+ age range.

April 15, 2013
Competitive Promotion Report introduces advanced big data analytics tool

Competitive Promotion Report introduced a new advanced big data analytics tool, Integrated Data Management, that provides insights which syndicated sales data alone cannot.

April 15, 2013
Similasan announces new hires to director team

Similasan North America today annouced the addition of two new team members to join the company at the director level.

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