Content about Optics

April 12, 2013
NAD recommends B+L make changes to advertorial claims

Early last week the National Advertising Division recommended that Bausch + Lomb modify or discontinue certain claims made in an advertorial context that refer to Alcon Laboratories' Opti-Free RepleniSH contact lens solution.

January 14, 2013
Tria Beauty's at-home hair removal laser gets makeover

Tria Beauty, a provider of light-based skin care solutions, has announced the launch of the Tria Hair Removal Laser 4X.

December 18, 2012
M-Edge brings fashion, function with new iPhone 5 cases

M-Edge — a leading designer of tablet, smartphone and e-reader accessories — on Tuesday launched an expanded line of cases for iPhone 5.

December 4, 2012
Bausch + Lomb introduces consumer-preferred cap design

Bausch + Lomb recently introduced a new consumer-preferred cap design across its Renu multi-purpose contact lens solution brand.

May 30, 2012
Nicole by OPI to launch five new fall shades exclusively at Target

Nicole by OPI is launching new fall shades of nail lacquer exclusively at Target this fall.

March 21, 2012
Optics Lab announces consumer ad campaign in time for allergy season

Optics Lab has kicked off a new consumer campaign in support of its OcuFresh Eye Wash product, the company announced Tuesday.

February 3, 2012
Study: Bausch + Lomb's Biotrue helps maintain tear film's natural antibacterial activity

A study on Bausch + Lomb's Biotrue multipurpose contact lens solution published in the January edition of the journal Eye & Contact Lens: Science & Clinical Practice found that the solution can help improve eye health.

January 7, 2011
Polaroid goes Gaga with Grey Label

Polaroid and its creative director, pop sensation Lady Gaga, unveiled a new line that is truly expressive of Lady Gaga's artistic vision.

July 18, 2010
Retailers should look to eye care to whet sales

Between lens solutions, eye drops, and related nutritionals and accessories, eye care represents $1 billion...

March 18, 2010
Bausch & Lomb makes Renu Fresh packaging user-friendly

Bausch & Lomb on Friday announced the relaunch of Renu Fresh multi-purpose contact lens solution...

January 10, 2010
New standards shine clarity on flashlight features

Energizer announced Dec. 8, 2009, that the Flashlight Standards Committee developed a set of flashlight...

January 5, 2010
Bausch and Lomb unveils new logo

Global eye health company Bausch and Lomb unveiled its redesigned company logo and icon. Both...

November 5, 2007
L'Oreal launches two HIP eye products

L’Oreal Paris has launched for fall two new eye products for its HIP High Intensity...

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