Content about Oreo

February 4, 2013
Oreo asks fans to choose their favorite: cookie or creme?

Following a global celebration of its 100th birthday, Oreo launched its latest marketing campaign "Cookie vs. Creme," during America's biggest football game.

November 15, 2012
Consumers bite into classic, new cookies

After several lackluster years, cookie sales were up in 2011 and are likely to show slight gains this year.

August 13, 2012
Oreo continues birthday celebration with Daily Twist campaign

Oreo is at the halfway point of its 100-day campaign that aims to illustrate moments that are making history today through the eyes of the brand.

May 23, 2012
Name of Kraft Foods' global snacks biz OKed by shareholders

More than 90% of Kraft Foods shareholders (who cast a vote) gave the company the green light to change its name to Mondelez International.

May 4, 2012
Oreo continues accelerated global growth

Although its Oreo cookie brand turned 100 years old this year, Kraft Foods said the brand's global presence is greater than ever.

February 28, 2012
Oreo ready to celebrate 100th birthday

Sandwich cookie Oreo is celebrating a milestone this March: its 100th birthday.

January 4, 2012
Cracking slow growth

Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.

January 3, 2012
Breakfast bite

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


October 26, 2011
Survey unveils favorite brands among youth

In an annual study that tracks the brand preferences of Americans ages 8 to 24 years, it looks like Apple takes the cake.

October 25, 2011
Kraft Foods extends partnership with NASCAR, Stewart-Haas Racing

Kraft Foods said it will continue to serve as official partner of NASCAR, while two of its brands will continue to serve as associate sponsors for Stewart-Haas Racing teammates Tony Stewart and Ryan Newman in the NASCAR Sprint Cup Series.

September 7, 2011
Kraft outlines benefits of splitting business

Kraft Foods chairman and CEO Irene Rosenfeld said that taking the company's performance to the next level required "a bold approach," referring to last month's announcement to split the business into two independent, publicly traded entities.

August 17, 2011
Triple Double Oreo officially makes debut

After news spread that the Triple Double Oreo was coming to store shelves nationwide, Oreo officially has launched its latest creation.

June 16, 2011
Triple Double Oreo gets a home on store shelves

First came the Double Stuf; now Nabisco is bringing "milk's favorite cookie" to a whole new level.

May 2, 2011
SnackWell's returns to store shelves with new look, products

SnackWell's has overhauled its line of products for women with new portioned, indulgent snacks.

February 17, 2011
Oreo is well-'liked' on Facebook

It seems that Facebook users love Oreo.

December 9, 2010
Harris Interactive: M&M first in brand equity among youth

Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.

August 5, 2010
Cadbury acquisition drives Kraft's Q2 net revenue

Kraft Foods experienced an increase in its net revenue, thanks to its acquisition of Cadbury...

June 6, 2010
Reporters Notebook

Natural health beverage company Odwalla has added a new flavor to its Protein Monster drink...

May 12, 2010
Kraft Foods responds to on-the-go consumers with product innovations

Kraft Foods highlighted more than 30 new products at the 2010 Food Marketing Institute Show...

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