The total U.S. prestige beauty industry experienced an 11% increase in dollar sales during 2011, according to market research company The NPD Group, with skin care and fragrance sold in U.S. department stores posting double-digit gains.
Prestige makeup sales experienced growth during the first 10 months of the year, with the nail segment coming out a winner all around with a $50-plus increase in both nail enamel and top/base coats, according to beauty market research conducted by the NPD Group.
Those within the mass-market beauty industry are wise not to rest on their laurels, as research indicates that sales of prestige makeup and skin care in U.S. department stores surpassed pre-recession volume in the first half of 2011, according to market research company the NPD Group.
Total sales of prestige makeup experienced healthy gains during the first five months of the year, thanks to trends in dramatic eyes, soft lip shades and bold and bright nail colors, according to new beauty market research by NPD.
Total U.S. beauty sales in both the food/drug/mass and prestige channels experienced similar trends in first quarter 2011, according to market research providers NPD and SymphonyIRI, although makeup sales fared slightly better within the food/drug/mass channel.
After years of declines, U.S. prestige beauty experienced a boost in 2010, with skin care proving yet again to be the strongest performer, according to beauty market research conducted by the NPD Group.