Content about Patient Views

May 17, 2013

Health benefits are among the top characteristics playing a role in personal product selection, according to an online survey of almost 700 AccentHealth viewers conducted in April. More than three-quarters of shoppers consider the health benefits when buying a health, beauty or hygiene product.

May 16, 2013

When asked about attributes associated with personal products, "health and wellness" is the most common response, followed by confidence, according to an online survey of almost 700 AccentHealth viewers conducted in April. Fewer than one-third of respondents associated health, beauty and hygiene products with fashion or vanity.

May 15, 2013

Three-in-five consumers indicate that looking their best is an important part of how they measure overall health, according to an online survey of almost 700 AccentHealth viewers conducted in April. However, this figure grows to 73% among those who are most proactive about wellness.

May 14, 2013

Not surprising, the majority of respondents who visit the doctor report that they are proactive about their health, according to an online survey of almost 700 AccentHealth viewers conducted in April. And about one-third of respondents indicated that they were "very proactive" about their health.

May 9, 2013

While beauty may be in the eye of the beholder, this month's Patient Views seeks to better understand beauty in the eye of the patient.

March 22, 2013

Among non-users of retail apps, 46% indicated they would be likely to download an app in the future, according to a recent online survey of more than 600 AccentHealth viewers. Similar to current reasons for usage, discounts and coupon access are likely to drive future app usage for as many as 77% of non-users.

March 21, 2013

Among users of retailer apps, 77% report they are likely to increase their frequency of use or use new features, according to a recent online survey of more than 600 AccentHealth viewers. Cost-saving seekers will continue to fuel future app usage (67%); however, significant interest in less commonly used tools today — such as live expert chatting (30%), bar code scanning (55%) and prescription regimen management (46%) — are expected to contribute to growth in app use.

March 20, 2013

As retailers strengthen mobile strategies, it is not surprising to find that half of surveyed consumers (49%) own a retailer app, according to a recent online survey of more than 600 AccentHealth viewers. Of those, as many as 77% report having an app for a pharmacy or mass merchandiser with a pharmacy.

March 19, 2013

Consumers using mobile devices in-store are most often in search of savings, with the majority (91%) comparing prices online or at other stores while shopping, according to a recent online survey of more than 600 AccentHealth viewers. Following price, product availability searches at another location (60%) is the next most popular reason for device use while in-store.

March 18, 2013

As many as 57% of consumers report using their smart device to make a purchasing decision at the shelf, according to a recent online survey of more than 600 AccentHealth viewers. Of those, 16% use their smart device for pharmacy-related items, including prescriptions and OTCs — making pharmacy products the second-largest category (behind electronics and appliances).

March 14, 2013

When it comes to medical treatment, healthcare professionals remain the most trusted source for information. According to a recent online survey of more than 600 AccentHealth viewers, 64% of viewers cite their healthcare professional as their source of information for prescription medicines, while 31% say they go to healthcare professionals for information on OTCs.

March 13, 2013

The most common daily activities on smart devices included Web searches, app use and social networking, according to a recent online survey of more than 600 AccentHealth viewers. While product info searches are reported to a lesser extent for daily use, 72% of smart-device users reported conducting that activity at least weekly — making it fourth ranked in terms of usage frequency.

March 12, 2013

Web searches, app usage and product information searches top the charts for smart device usage, according to a recent online survey of more than 600 AccentHealth viewers. As many as 91% of smart-device users visited a search engine over the past 30 days, while 85% reported using an app and 83% searched for a product.

March 11, 2013

While retail stores remain the top shopping destination, nearly one-third of consumers (29%) report they do most shopping online, according to a recent online survey of more than 600 AccentHealth viewers. Sixty-nine percent of consumers still identify with the in-store shopping experience.

March 8, 2013

Smart device usage has become an active part of in-store shopping. According to a recent poll of Accent-Health smart device owners, nearly 3-out-of-5 have used their phone or tablet to aid in product selection while shopping in-store.

February 26, 2013

Those ages 55 years and older are significantly more likely to use the Internet for information on vitamins as compared with younger shoppers, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Additionally, respondents ages 55-plus years are more likely than younger individuals to consult a doctor or pharmacist and read magazines for vitamin information.

February 25, 2013

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Those most likely to report supplement use include women and all consumers over the age of 55 years.

February 25, 2013

Survey participants older than 55 years were more likely to seek multiple sources of dietary supplement information (33%) as compared with younger shoppers (25%), according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Referencing multiple sources for vitamin information suggests greater interest in the topic.

February 22, 2013

While pharmacists are reported as the primary source of information on OTCs, doctors are the ‘go-to’ on vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. Two-in-5 survey participants reported that they were primarily given information about their supplements from their doctor, followed by 28% who received that information from a friend or relative, and 18% who researched their supplements online.

February 21, 2013

Almost 3-in-4 women surveyed supplement their diets (74%) versus 65% of men, and 81% of consumers older than 55 years reported supplementing versus 72% of consumers between the ages of 35 years and 54 years, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. As many as 70% of the generation of respondents between the ages of 18 years and 34 years reported they take vitamins and/or supplements.

February 19, 2013

As many as 72% of consumers use vitamins and dietary supplements, according to an online survey of more than 900 AccentHealth viewers conducted in late 2012. The most likely to report supplement use included women and all consumers older than 55 years.

January 17, 2013

If the OTC products for which they were looking were not on the shelf, half would switch to another product, with 30% looking for an alternative product and 20% asking the pharmacist for an alternative solution, according to an online survey of more than 900 AccentHealth viewers conducted in September. However, 42% of respondents are observed to be product loyalists and would seek the OTC out at another retailer.

January 16, 2013

When asked if it was easy or difficult to find what they were looking for when shopping for OTC remedies, 4-in-5 consumers reported that over-the-counter medicines are either somewhat easy or very easy to find, according to an online survey of more than 900 AccentHealth viewers conducted in September. In fact, as many as 37% of consumers suggested it was "very easy" to find the OTC medicines for which they were looking.

January 15, 2013

When considering the purchase of a never-before-used OTC, consumers are diligent about learning more, according to an online survey of more than 900 AccentHealth viewers conducted in September. Nearly three-quarters of respondents indicate they always read the instructions/insert before taking an OTC product for the first time.

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