Garnier USA, a subsidiary of L'Oréal USA, has named Tina Fey as the new spokeswoman for Garnier skin care. Fey, who has been the face of Garnier Nutrisse hair color since 2011, now expands her relationship with Garnier in a new advertising campaign launching in April.
Unilever’s Caress brand has named Adriana Castro, designer, style trendsetter and founder of El Diario de la Moda, as its new Caress Fabulistas to help celebrate the launch of the new Caress Fresh Body Wash collection.
Pfizer Consumer Healthcare on Monday teamed up with actor and active volunteer Josh Duhamel for the Advil Relief in Action campaign, which features the #ReliefinAction Pledge on Facebook and a Mobile Relief Center tour making approximately 100 stops throughout the country.
Recording artist Sara Evans is teaming up with the makers of Hidden Valley Original Ranch products for "Twist on Tonight" activity boxes, an initiative aimed at helping families find better ways to spend quality time together when evenings get hectic.
Maybelline New York has tapped Dutch model Marloes Horst to be its newest face for the brand, joining a roster of prominent spokeswomen including Christy Turlington, Emily DiDonato and a host of others.
Rite Aid on Monday announced that David Abelman, a retail veteran with more than 25 years’ experience, is joining the company as SVP brand development and innovation. His appointment is effective immediately.
Weis Markets on Wednesday announced the promotion of Brian Bosworth to director of center store sales; Maria Panko to senior manager private brands and specialty, organic, natural and ethnic foods; and John Evans to center store sales manager.