Content about Pepsi

March 13, 2014

Mountain Dew, a beverage from PepsiCo, announced the launch of "Green Label Studios: Open Call," a nationwide content project calling on creators to submit their best work for the chance to win a $250,000 production grant to create content for Green-Label.com — a hub created by Mountain Dew and Complex Media that covers the voices and stories of youth culture.

March 12, 2014

IRI announced on Wednesday the results of its 2013 New Product Pacesetters report, a benchmark analysis of exceptional first-year consumer packaged goods sales success for newly launched products.

October 2, 2013

PepsiCo division Aquafina is launching a new line of sparkling water beverages and flavorings in an effort to target teenagers, the company said.

September 13, 2013

Ulta Beauty reported a 24.8% boost in second quarter net sales as CEO Mary Dillon outlined some of the key priorities for her first 100 days at the helm of the beauty retailer.

August 8, 2013

The future of the beverage category is in low- and no-calorie drinks.

July 12, 2013

After a strong performance for several years, sales of sports drinks are showing some fatigue.

July 10, 2013

Crossmark, a sales and marketing services company in the consumer goods industry, has named John Compton to its board of directors to serve along with principals of Warburg Pincus, a global private equity firm.

May 28, 2013

In celebration of its 120-year anniversary, the Cracker Jack brand from PepsiCo's Frito-Lay division has evolved for today's consumers with modern prizes, more peanuts and new flavors joining the fold.

April 4, 2013

In an exclusive sit down with Adweek, Amy Spiridakis, director of marketing for Diet Pepsi, spoke about recent rebranding efforts from the beverage maker, a new limited-edition can design for Diet Pepsi and an exclusive partnership with Target coming up in May.

March 22, 2013

Pepsi is bringing to market the first redesign of its 20-oz. bottles in 17 years, according to published reports.

February 5, 2013

Costco will replace Coke with Pepsi at its in-store lunch counters, according to published reports.

February 5, 2013

West Coast Chill Pure Energy drink, which contains no sugar, no caffeine and no artificial sweeteners has expanded distribution and is now available in locations from coast to coast.

November 28, 2012

Some legislators are concerned with the way energy drinks can affect young consumers.

October 9, 2012

Sales of ready-to-drink teas may have slowed, but new introductions will continue to fuel the category. A recent Mintel report forecasts a sales increase of 18% from 2012 to 2017 for the segment.

October 4, 2012

Pepsi is commemorating its partnership with "The X Factor" with the launch of new Pepsi X.

August 17, 2012

Sport and energy drinks are the hot spots of the beverage category. The sport segment, powered by such low-calorie products as PepsiCo’s Gatorade G2 and Coca-Cola’s Powerade Zero, has continued to register double-digit sales increases.


August 14, 2012

Pepsi and the National Football League have kicked off a new campaign that brings together musical artists and NFL teams.

July 24, 2012

PepsiCo and the National Football League have extended their multiyear partnership as Pepsi will sponsor the Super Bowl XLVII Halftime Show set for Feb. 3, 2013, in New Orleans.

July 9, 2012

PepsiCo has established a joint venture with a privately held, Germany-based dairy business, through which the companies will enter the growing U.S. dairy market in mid-July with innovative premium yogurt products.

May 7, 2012

Pepsi is airing its first television advertisement as part of its first-ever global campaign.

May 3, 2012

As part of its "Live for Now" global campaign that launched this week, PepsiCo announced on Thursday its exclusive global partnership with the estate of Michael Jackson.

April 4, 2012

Pepsi Next is using social media for its latest marketing campaign.

March 27, 2012

Carbonated beverage sales may be flat, but new low- and no-calorie introductions, and a bigger marketing spend, could mean the category may have some sparkle left.

March 13, 2012

Pepsi Next officially is coming to the market, PepsiCo announced this week.

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