Sergeant's Pet Care Products embarked on an awareness campaign alerting pet owners on how to keep their pets healthy.

Nestle Purina PetCare Company is touting its newest pet food brand, Be Happy, as a brand that “celebrate[s] our pets as our happiness heroes.”

American consumers still are spending on their pets. The American Pet Products Association estimated that consumers will spend nearly $53 billion on their pets this year, an increase of nearly 4% over 2011 spending.


Kmart is introducing prescription pet medications at its stores, the mass merchandise retail chain said Friday.

Pet medications now are available at all Kroger pharmacies in the Houston area, the company said.

Natura Pet Products has expanded its California Natural grain-free line.

Consumers may have tightened their belts in the current economy, but they aren’t skimping when it comes to their pets. The American Pet Products Association’s annual review of spending data revealed that overall spending in the pet category grew more than 6% to more than $48 billion in 2010.

Purina One has introduced a new line of pet food for dogs and cats that boasts meat as the No. 1 ingredient.

Procter & Gamble's Swiffer brand is helping dogs and cats find a loving home this holiday season.

Purina has launched a Facebook application for pet lovers....

Pet lovers can rejoice: American Greetings has answered their greeting card prayers....

An all-natural remedy for pet anxiety has hit store shelves....