Content about Pop-up retail

December 2, 2013

Canada's Jean Coutu Group is helping to bolster holiday sales with the launch of its "e-store window" inside the Longueuil Metro Station. Commuters will be able to shop a wall of deals using their smartphones with delivery before Dec. 24.

It's not really an example of thinking outside the box, as much as it's eliminating the concept of a box altogether. It's an extension of the Jean Coutu brand name into a space typically associated with billboard-style advertising, only stoppers-by can shop the space as easily as they do in the store or online.

July 29, 2013

Walgreens and Duane Reade are testing a new mobile shopping system at stores in New York that help shoppers make choices by providing relevant product information from a network of friends and experts and then sending them "perks" they can redeem at checkout. The system combines the respective mobile platforms of Pretty in my Pocket and Sparkfly, and L'Oreal Paris has signed on as the first brand partner.

As retail industry futurist Doug Stephens recently told Drug Store News in an interview for an article in the Aug. 12 issue of the magazine about the future of retail pharmacy, younger consumers are "conditioned to understand that they can have whatever they want, whenever they want it, wherever they happen to be."

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