Content about Predictive analytics

February 20, 2014

The majority of consumer packaged goods companies are failing to place analytics at the heart of their decision-making process, limiting their ability to improve the customer experience and gain business advantage, according to the findings of an Accenture study.

October 30, 2013

A division of inVentiv Health has acquired Catalina Marketing's medication adherence services subsidiary, inVentiv said Thursday.

July 31, 2013

Harris Teeter on Tuesday announced that it has reached an agreement with Tresata to provide the company with next-generation predictive analytics software, which will improve the way Harris Teeter serves its customers through improved functionality of its mobile application (htmobile), e-VIC program and the newly launched Facebook application by enhancing the user experience.

January 14, 2013

Profitect announced that Weis Markets has selected its cloud-based Profit Amplification solution, a pattern-seeking predictive analytics tool, for deployment throughout the chain.

© 2014 Drug Store News. All Rights Reserved.