Results of the survey indicate that 68% of consumers plan to spend up to $500 this back-to-school shopping season compared with 63% in 2012 and 48% in 2011. Additionally, 17% of respondents plan to spend between $500 and $1,000, and 15% of shoppers said they have no back-to-school shopping budget this year.
More than half of consumers say they plan to spend $500 or more on gifts this holiday season, slightly more than what they planned on spending in 2011, according to PriceGrabber’s winter holiday shopping survey.
Good news for retailers and manufacturers of back-to-school supplies! A recent PriceGrabber survey found that nearly half of U.S. shoppers plan to spend more dough this BTS season. But wait, there is a catch: The study also found that they don't plan to spend it all at once.
Among those that have shopping-related applications on their smartphone, most of them will use this method to help save money when purchasing gifts this holiday season, according to a PriceGrabber survey.
In its latest winter holiday shopping survey, PriceGrabber said almost all shoppers plan on shopping online, while just nearly one-half of consumers expressed intentions to shop at traditional brick-and-mortar stores.
Retailers, expecting thrifty behavior from consumers, are starting the back-to-school season with early promotions. “Retailers are already running door-buster promotions,” said Perry Smith, an analyst with the NPD Group.
According to a PriceGrabber survey on consumer purchasing decisions for Valentine's Day, 52% of Valentine’s Day shoppers indicated that the economy will not have any effect on their purchasing decisions for Valentine’s Day 2011.