Earlier this year, i-Health identified a niche need within the probiotic segment — an adult-strength chewable version of its probiotic brand, called Culturelle Digestive Health Probiotic Chewables, for those consumers in search of alternatives to the tablets and caplets.
What a difference a year will make. While sales of antacid tablets were down 1.3% to $2 billion for the 52 weeks ended July 14 across total U.S. multi-outlets, according to IRI, the entire category ought to have made a significant resurgence by this time next year.
Another new delivery system recently introduced into the antacid space is Tummy Co's Relief OTC Antacid, an orange cream-flavored liquid that offers immediate relief with the ingredients calcium carbonate, potassium bicarbonate and sodium bicarbonate.
According to a recent Prevention survey, 74% of women are interested in knowing more about how their digestive system works, but almost half surveyed believe that digestive health is a taboo subject people are uncomfortable discussing.
A recent survey commissioned by Dannon found that 68% of consumers believe certain probiotics help regulate the digestive system, yet one-third of Americans agree that they don’t get enough probiotics in their average daily diets.
The Greek Gods, a brand of the Hain Celestial Group, a leading natural and organic products company, is adding a new line of delicious, drinkable Kefir, a low-fat, cultured milk, the company announced.
Researchers at the University of Gothenburg along with the Chalmers University of Technology earlier this month demonstrated that an altered gut microbiota in humans is associated with symptomatic atherosclerosis and stroke.
Pfizer Consumer Healthcare on Thursday announced the launch of Centrum Specialist, a line of enhanced multivitamins aimed at specific health priorities, including prenatal, vision, energy and heart health.
Naturade on Wednesday announced the mass-market introduction of HealthSmart, a doctor-formulated daily protein ready-to-drink shake that will serve as a comprehensive source of nutrition for active adults.