KeVita Sparkling Probiotic Drink announced that it will be growing its line of beverages with the launch of three new flavors, which include blueberry cherry, tangerine and hibiscus berry daily cleanse.
Giving an infant a probiotic during the first three months of life appears to reduce the onset of gastrointestinal disorders and result in lower associated costs, according to a study by Flavia Indrio of the Aldo Moro University of Bari, Italy, that was released earlier this week.
Probiotics is another large-scale source of growth for the vitamins, minerals and supplements category, having realized a 33% rate of growth, or an increase in sales of $121 million in the last year, noted Doug Jones, Pharmavite spokesman.
Many of the larger probiotic brands are experiencing significant growth. i-Health’s Culturelle generated $61.6 million in sales on a growth rate of 44.5% for the 52 weeks ended Aug. 11, according to IRI data across U.S. multi-outlets. And sales of Bayer’s Phillips Colon Health were up 18.5% to $58.7 million.
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Consumption of probiotics is associated with a reduced risk of antibiotic-associated diarrhea, a common adverse effect of antibiotic use, according to a review and meta-analysis of previous studies published in the May 9 issue of JAMA, the Journal of the American Medical Association.
Bainbridge & Knight on Tuesday announced the introduction of Lichi Super Fruit Super Probiotic, formulated with three strains of probiotic bacteria — Bifidobacterium lactis B1-04, BioOptima Saccharomyces boulardii and Lactospore.
Toronto-based Jamieson Labs will be attempting to parlay its dietary supplement success in the Canadian marketplace into the U.S. market, according to Jamieson executives presenting at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference in Atlanta in January.