Procter & Gamble’s Duracell brand, in partnership with the National Volunteer Fire Council, on Monday kicked off a national battery donation program. The Power Those Who Protect Us program is designed to help equip the more than 730,000 volunteer firefighters with supplies they need to help power firefighting gear.
Macy’s and Procter & Gamble have started a promotional campaign to pitch P&G’s Ultra Downy April Fresh fabric softener. What’s unusual is how they’re doing it: by having a comedian sleep at Macy’s store in New York’s Herald Square.
Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.
Helen of Troy on Monday announced that it has completed its acquisition of humidifier manufacturer Kaz. Sales for the next 12 months, ending Dec. 31, 2011, are expected to exceed $400 million, the company announced.
The National Advertising Division of the Council of Better Business Bureaus on Tuesday ruled that Procter & Gamble provided reasonable support for claims that Prilosec OTC provides “superior acid control” over a competing product, Prevacid 24HR. However, the NAD recommended P&G discontinue a comparative claim made in a context that doesn’t reference acid control, the review board added.
Procter & Gamble brands Vicks DayQuil and Vicks NyQuil last week kicked off its “Search for the Most Dedicated NFL Fan” — a new Facebook contest featuring two tickets to Super Bowl XLV as the top prize.
Procter & Gamble on Tuesday afternoon named a healthcare veteran to its board. Susan Desmond-Hellmann, 53, chancellor of the University of California, San Francisco was named to the board, effective Dec. 13.
Helen of Troy on Thursday announced that it has entered into a definitive merger agreement to acquire the business of Kaz for $260 million in cash, subject to certain closing working capital and other adjustments.
Procter & Gamble's CoverGirl brand has announced that multiplatinum artist and four-time Grammy award-winning star Taylor Swift will be the face of the new CoverGirl NatureLuxe line launching in January.
Shoppers are becoming more focused on health and wellness — and they are making the connection between oral health and overall health — so they increasingly are moving from the value segment to premium products, not to mention oral care regimens.