Procter & Gamble’s men’s grooming brand Gillette has announced the launch of its “My City is My Gym” campaign, which encourages men to take their exercise routines outdoors and put Gillette’s Odor Shield antiperspirant/deodorant to the test.

Procter & Gamble’s hair care brand Pantene has announced that Canadian actress, philanthropist and star Lisa Ray is the new Pantene Beautiful Lengths ambassador in Canada; who will encourage Canadians to grow and share their hair for cancer.

Procter & Gamble has introduced its Pantene Expert Collection, which addresses the needs of both aging hair and extreme hair damage.

Tongue cleaner manufacturer Orabrush has added Shekhar Mitra, former Procter & Gamble SVP global prestige and beauty and corporate innovation, to its board of directors.

Judging from the number of dietary supplement companies that are being snatched up by heavy-hitting suppliers in the over-the-counter space, the 5% uptick in supplement sales for the 52 weeks ended Aug. 12 is one trend that stands to continue.

Procter & Gamble’s Gillette brand has teamed up with World Champion swimmer Ryan Lochte to donate $25,000 to Daytona Beach Speed Swimming — the same swimming club that gave Lochte his start in his swimming career.

To celebrate the 2012-2013 season of the National Football League, Procter & Gamble’s Gillette brand has announced a new partnership with Green Bay Packers Pro Bowl linebacker Clay Matthews to support a campaign for the Gillette Fusion ProGlide razor.

As part of its support of the Paralympic Games, Procter & Gamble, a worldwide Olympic partner, has announced a grant of $50,000 to fund youth sports programs targeting children with physical disabilities.

Procter & Gamble’s Prilosec OTC still is the best-selling antacid on the market, with more than $252.7 million in annual sales for the 52 weeks ended July 8 across food, drug and mass (excluding Walmart), followed by fellow proton-pump inhibitor Novartis’ Prevacid 24HR ($104.1 million).


Coty has announced the introduction of the new Adidas personal care line for men, which is available exclusively at Walmart.

Procter & Gamble’s CoverGirl has partnered with musician P!nk, who recently wrapped her first print advertising campaign with the brand, which will debut in the fall.