Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.
Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.
The joint venture between Procter & Gamble's Duracell brand and Powermat Technologies is bringing its Duracell Powermat products to major retail outlets in the New York market, along with select online retailers and DuracellPowermat.com.
Procter & Gamble has announced the launch of the P&G everyday mid-year resolution campaign to encourage consumers to make small pledges for themselves and their families in order to lead a more fulfilling life.
In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.
Procter & Gamble has introduced its new Radiant collection, which includes a complete offering of tampons, pads, liners and wipes from the company’s Tampax and Always brands. The collection marks P&G’s first cross-category product initiative.
Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.