The expansive oral care market continues to swell as manufacturers further develop toothpastes that promise to provide specific results.

Procter & Gamble’s Gillette Venus razor brand is launching a new scholarship program for young Latinas through the Venus Goddess Fund for Education.

Procter & Gamble announced that its Iams pet food brand has launched two new Iams Naturals products.

Procter & Gamble’s Iams brand expanded its Iams Naturals line with two new recipes: Sensitive Naturals and Simple & Natural. These new products join Iams Healthy Naturals, launched in 2007, which offers four recipes for dogs and three for cats.


The health benefits associated with probiotics already are well-known. A 2010 MaCorr Research consumer survey reported that 73% of consumers correctly suggested that “probiotics are used to help maintain the natural balance of organisms in the intestine,” when asked to define the supplement.

Crystal Light is looking to shake up the beverage category with a new line of “mocktails,” available in appletini, margarita and mojito flavors.


With more than half of women in the United States between the ages of 25 and 58 years battling some form of acne and the average age for acne patients on the rise, according to the American Academy of Dermatology, it is no surprise that sales of acne treatments have experienced an uptick at food, drug and mass.

Procter & Gamble announced on Wednesday that Alison Sweeney — "The Biggest Loser" host, author of "The Mommy Diet" and "Days of our Lives" star — has partnered with the Crest and Oral-B brands to help launch the "Life Opens Up Project," a program that encourages individuals to share their personal stories showcasing how their healthy mouths have played a role in shaping who they are today.

Procter & Gamble and Communities In Schools, one of the nation’s leading dropout prevention organizations, on Tuesday announced the launch of GIVE Education, a new campaign developed to increase awareness of the student dropout crisis in the United States.

Responding to customer feedback, Procter & Gamble announced that it has improved its Pampers Cruisers diaper line to include improved softness, a 20% longer absorbent patch and new "Sesame Street" designs.

Schiff Nutrition on Wednesday named Jennifer Steeves-Kiss SVP and chief marketing officer. Steeves-Kiss joins Schiff from Procter & Gamble, where for almost two decades she helped build premium brands.