In honor of American athletes competing in this summer’s Olympic Games, Procter & Gamble, a Worldwide Olympic Partner, has teamed up with Walmart to bring the “Tour of London” to the United States via a recreation of London.
As reported by Drug Store News, toothpastes that aim to better deliver such value-added benefits as teeth whitening and relieving tooth sensitivity are resonating with consumers, so the lift in sales of such products comes as little surprise.
Together with Procter & Gamble brands Crest and Oral-B, the Hispanic Dental Association Foundation gathered a roundtable of leading dental professionals, oral health researchers and policy-makers to discuss why U.S. Hispanics lag behind other Americans in many aspects of oral health.
The Council for Responsible Nutrition last week named six new companies to its membership roster — voting members OmniActive Health Technologies, POM Wonderful, Procter & Gamble and Sensient Pharmaceutical Coating Systems; and associate members Akin Gump Strauss Hauer & Feld and the Natural Marketing Institute.
Laundry detergent manufacturers are betting that consumers will pay more for products that offer increased convenience and better performance. A number of new products that have entered the market recently have brought innovation and excitement to a flat category that hasn’t seen much change in three decades.
Procter & Gamble’s Old Spice is celebrating its new Champion scent and the London 2012 Olympic Games by partnering with Team USA table tennis representative Timothy Wang, who will look to secure the USA's first-ever medal in table tennis at this year's London 2012 Olympic Games.
The joint venture between Procter & Gamble's Duracell brand and Powermat Technologies is bringing its Duracell Powermat products to major retail outlets in the New York market, along with select online retailers and DuracellPowermat.com.
Procter & Gamble has announced the launch of the P&G everyday mid-year resolution campaign to encourage consumers to make small pledges for themselves and their families in order to lead a more fulfilling life.
In the spirit of the London 2012 Olympic Games, Procter & Gamble’s Always feminine care brand has partnered with track and field athlete Veronica Campbell-Brown to start running the Always “Baton Connection” Facebook program.