Products often fail before they ever find their way to market. Because our firm reviews more than 2,500 new health, beauty and wellness products, and sees approximately 13,000 packaging changes and line extensions annually, I’ve seen this firsthand.
Nestlé Healthcare Nutrition on Tuesday launched an enhanced bottle design across its Boost Complete Nutritional Drink line that's grip-friendly, lightweight and that features a no-foil, easy-to-open top.
SC Johnson’s latest Windex product touts 90% less plastic than the traditional 26-oz. trigger bottle. New Windex Mini is a concentrated refill pouch that “saves six times as much plastic waste that goes into a landfill, compared with a traditional bottle,” according to SC Johnson chairman and CEO Fisk Johnson.