DSN sat down with Radek Sali, CEO of Australia's Swisse Wellness, to discuss insights into the company's U.S. market launch with brand ambassador and Oscar-winning actress Nicole Kidman leading the way.
Swisse Wellness, one of Australia's leading multivitamin brands, announced availability of 15 of its most popular multivitamins and dietary supplements through Walgreens.
Sales of Swisse Ultivite multivitamins in the Australian and Asian markets have been a big driver behind overall sales, according to a Nielsen report cited by the company.