In effort to further its commitment to sustainability, Safeway's private-label Softly bath and facial tissue and Ultra Thirsty paper towels now are certified by the Forest Stewardship Council and the Rainforest Alliance.
Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.