A new e-commerce venture is aiming to revamp the razor market and save consumers money by offering a monthly subscription program whereby subscribers can receive — for about $1 a month — razor cartridges, and a compatible stick, right to their door.
Bic has teamed up with House Party, a marketing company that specializes in delivering products into the homes of consumers via "party packs," to promote its Bic Soleil women's disposable razors for summer. Under the partnership, Bic is hosting 1,000 parties across the country in the homes of target consumers on June 4.
Energizer Personal Care's Schick Intuition razor has partnered with fashion blogger Kelly Framel, creator of The Glamourai, to create three designs for the Intuition Naturals razor. Consumers will be able to vote on the designs and pick their favorite.
Schick Quattro for Women Disposables has unveiled the "Shower Your Senses" mobile tour to introduce its new Schick Quattro for Women Disposables razor with a handle scented with Skintimate signature scent Raspberry Rain, the first collaboration between Energizer Personal Care's Quattro for Women Disposable Razors and its Skintimate signature scent Raspberry Rain.
Perma Brands, a developer and distributor of personal care, beauty, bath and gift items in North America, is bringing to the U.S. market the Danish-designed Razorpit, which is a product designed to extend the life of a razor blade.