Content about Red Bull

November 29, 2012
Energy drinks unaffected by controversy

Mounting pressure to regulate energy drinks could hamper growth in a category that has been on an upward trajectory for years. But sales of energy drinks have so far been immune to controversy.

November 28, 2012
Senators call on FDA to increase oversight of energy drinks

The Food and Drug Administration will review the safety of energy drinks containing such stimulants as caffeine in response to a letter from two senators.

November 15, 2012
Pick your flavor

Red Bull energy drink brand has announced plans to roll out Red Bull Editions — three new flavors in color-coordinated 8.4-ounce cans — this coming March.


October 10, 2012
Red Bull Editions to enter market in 2013

Red Bull will introduce a new line of energy drinks this coming March.

June 21, 2012
Drinks still high on energy

There’s plenty of pep left in energy drinks. “Energy drink performance accelerated in 2011, and we expect strong growth once again in 2012,” said Gary Hemphill, SVP of Beverage Marketing Corp.’s information services division

May 11, 2012
Red Bull gives wings without calories, carbs or sugar

Energy drink brand Red Bull is extending its line to include Red Bull Total Zero, a beverage that is free of calories, carbohydrates and sugar.

August 24, 2011
Energy drinks maintain momentum

Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.

© 2013 Drug Store News. All Rights Reserved.