Now you can have your cake and eat it with candy, too. Tastycake and Hershey's have teamed up to create Kandy Bar Kakes — part perfectly baked cake and part candy, made with quality ingredients.
Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced that it is adding new items to its Easter 2013 lineup.
Reviewing progress of its consumer-driven approach to core brand investment in U.S. and international markets, Hershey EVP and COO J.P. Bilbrey unveiled the latest Hershey confectionary innovation.
Harris Interactive on Thursday released the 2010 results of the first annual "Youth EquiTrend" study, which asked 8-to-24-year-olds to rate brands on several key elements of brand equity, including familiarity, quality and purchase consideration.