Content about SVP marketing

April 21, 2013
Twitter, social media amplify RxImpact conversation

This year at the 5th Annual NACDS RxImpact Day, the voice of community pharmacy reached far beyond the office walls of U.S. senators and representatives as community pharmacy advocates — and even members of Congress — took to Twitter, Facebook and other social media.

April 10, 2013
Shopko appoints Michael Cooper as SVP marketing

Shopko has appointed a former executive from Office Depot as SVP marketing, the company said Wednesday.

March 19, 2013
KIND offers two new healthy snack bars

Healthy snack maker KIND has introduced two new snack bars to its lineup, Dark Chocolate Chili Almond and Maple Glazed Pecan and Sea Salt, the company announced.

January 2, 2013
Rite Aid announces 50th anniversary customer appreciation savings

Rite Aid announced a special series of 50th Anniversary customer appreciation savings as the culmination of RA50, its 50th anniversary celebration, which began last September.

November 29, 2012
Rite Aid finds the magic words: Wellness empowerment

The entirety of Rite Aid’s marketing message can really be broken down to just two simple, yet powerful words: 
wellness empowerment. 


November 16, 2012
Kellogg transitions into 2013 with innovative new products

Kellogg on Thursday announced a lineup of innovative additions to its most successful brands for 2013, featuring new flavors and healthier options for snacking.

November 12, 2012
Cardinal arms community pharmacists with resources to augment diabetes awareness efforts

Cardinal Health on Monday announced the availability of free, downloadable materials to help community pharmacists educate patients about effective strategies for preventing and living with diabetes as part of National Diabetes Awareness Month.

October 12, 2012
Lansinoh launches breast pump, baby bottle and nonmedicinal pain reliever for breast-feeding moms

Lansinoh Laboratories on Friday announced the launch of the new Lansinoh Affinity Pro Double Electric Breast Pump, featuring three customizable pumping styles that can help moms maximize milk flow and comfort to enhance breastfeeding success.

October 11, 2012
Giant Eagle locks down prices through the holidays

Giant Eagle on Thursday announced it will help families better manage their grocery budgets by locking low prices through the holidays on hundreds of the items customers purchase most.

August 9, 2012
Shoppers Drug Mart celebrates 50th anniversary

Shoppers Drug Mart is celebrating its 50th anniversary in September, and in a lead up to the landmark anniversary, the chain is inviting Canadians to join the party by submitting their own Shoppers Drug Mart moments via the interactive "50 Fabulous Years" digital hub that will launch on Aug. 13.

May 10, 2012
YoCrunch adds Chips Ahoy! mix-in topping

YoCrunch has launched its latest yogurt that features a mix-in topping.

March 16, 2012
SymphonyIRI: Consumers continue to seek value in 2012

While consumers will continue to define value based on price, other key trends — including new product development, technology, store layouts and shopping patterns — will drive the market in 2012, according to SymphonyIRI research.

February 17, 2012
Survey: 3-out-of-4 people shopping with tablet in hand respond to on-site messaging

Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the "Mobile Audience Insights Report" issued by JiWire on Wednesday.

February 10, 2012
SymphonyIRI Group: Focus on in-store merchandising continues to bear fruit

According to “Merchandising Trends: Driving Consumption through Shopper Marketing,” a new report published earlier this week by SymphonyIRI Group, merchandising continues to play an important role at retail.

November 4, 2011
Men watch wallets 
with at-home products

The men’s grooming segment continues to be on the upswing as men continue to buy products that meet their grooming needs and increasingly turn to at-home solutions to help stretch their dollars.


November 2, 2011
Sam's Club enhances holiday shopping experience

Sam's Club announced that it is making it easier for consumers to shop this holiday season with the launch of its holiday shopping site, SamsClub.com/gifts, and an enhanced mobile application that together streamline on-the-go and at-home shopping.

September 14, 2011
Maybelline NY to launch its first line of lip treatment products

Maybelline New York has stepped into the lip treatment category with the creation of its new Baby Lips Repairing Lip Balm with SPF 20.

August 5, 2011
Report: Purchase frequency in drug channel up 6.7%

Despite gas prices being more than 30% higher than last year, cross-channel shopping is alive and well in the consumer packaged goods industry, according to a SymphonyIRI Group report released Thursday.

July 25, 2011
Wellness+ reaps benefits for chain and consumers


Since its nationwide launch in April 2010, Rite Aid’s wellness+ loyalty card program rapidly has proven itself to be a phenomenal boost to the chain’s business as the first-ever loyalty program designed to enhance customers’ savings and well-being together.


July 18, 2011
Reports: Coca-Cola taps Lewis as new SVP marketing

The president of Coca-Cola subsidiary Odwalla will step into a new role next month.

May 24, 2011
Men's shopping habits mirror women's, SymphonyIRI finds

Men shop, too, SymphonyIRI Group asserted in the release of its latest demographic shopper study titled “Men are From Mars, Women are From Venus…Or Maybe Not?” on Monday.

March 9, 2011
Former Leiner Health executive dies

Retired Leiner Health SVP marketing Bob LaFerriere, 62, passed Feb. 4 from multiple myeloma, according to reports.

January 25, 2011
Marcal takes steps to improve recycled paper goods line

Marcal has reformulated its Small Steps line, which is made of 100% recycled paper, to make the paper goods better than ever, the company said.

November 15, 2010
Arming consumers to take control of breakfast

Today, American consumers are more focused on the foods they eat. They read labels. They understand the importance of fiber and whole grains. They know the difference between good and bad fats.

November 15, 2010
Pharmacists engage with patients in campaign for improved nutrition

Should retail pharmacists tell their patients to eat a good breakfast?

A mountain of data showing the health benefits of a good breakfast — one that includes high-fiber foods like cereals and grains — point to an unequivocal answer: absolutely. Studies have proven that eating breakfast is closely linked to healthy body weights, improved mental alertness and physical performance. Plus, people who skip breakfast don’t make up for the missed nutrients later in the day.

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